neko-health - CRM Manager Acquisition & Activation

• 5–10 years in CRM, lifecycle marketing, or customer acquisition • Hands-on experience building journeys in a CRM/marketing automation platform (e.g. Bird, Braze, Iterable, SFMC, Klaviyo) • Deep understanding of email, SMS, and push deliverability, segmentation best practices, and A/B testing methodology • Experience designing and owning campaign QA processes and data quality controls • Data-literate: able to interpret dashboards, cohort analysis, funnel metrics, and retention curves • Comfortable writing basic SQL queries or demonstrable willingness to learn — at Neko, everyone in CRM is expected to be close to the data