goodmaven - Senior / Staff Content Designer - Brand & Marketing

• ● Own brand and marketing copy across key surfaces including website pages, • landing pages, CRM and lifecycle, campaigns, social, presentations, events and • customer stories. • ● Translate positioning and strategy into messaging frameworks, narratives and • on-brand copy that makes complex topics feel clear and compelling. • ● Write and refine copy for end-to-end marketing journeys that educate, build trust • and drive action across our owned channels. • ● Partner closely with Brand and Marketing to develop creative briefs, define goals, • audiences and constraints and align on how we’ll measure success. • ● Work with Web and Design teams to ensure content and layout work together and • that the final experience feels cohesive across formats and channels. • ● Use research and data to iterate, test hypotheses and improve content based on • learnings and outcomes. • ● Help define and maintain tone of voice guidelines, messaging principles and • reusable copy patterns that keep our writing consistent as we scale. • ● Contribute to creative culture through critique, workshops and reviews - raising the • quality bar across the team. • ● 7+ years of relevant professional experience in content design, copywriting or • brand writing, with a portfolio showing exceptional writing craft and taste. • ● Experience in-house at a startup or fast-paced organisation, or in an agency or • studio background. We value writers who can adapt across environments. • ● Proven ability to turn complex topics into clear messaging, with strong judgement • on hierarchy, clarity and tone. • ● Experience developing messaging frameworks and narratives. • ● Strong collaboration skills across Brand, Marketing and Design, with the ability to • align stakeholders and move work forward. • ● Strong organisational skills with the ability to navigate ambiguity and manage • multiple workstreams without losing attention to detail. • ● Ideally, some experience in fintech or financial services (or similarly complex or • regulated domains), with an interest in simplifying complex ideas through