oaknorth.ai - Data Analyst, Marketing

• Marketing analytics and data management • Own marketing analytics and insight generation, partnering with MarkOps on data quality and enrichment, and performing targeted cleansing as needed to enable accurate analysis and visualisation. • Define and influence the build and maintenance of attribution logic and performance benchmarks to support confident decision making. • Analyse channel efficiency, conversion metrics and customer behaviour to improve marketing efficiency and unit economics. • Design, execute and analyse experiments and A/B tests using sound statistical principles. • Leverage automation and AI-driven approaches to improve insight generation, productivity and scalable marketing execution. • Platforms, tools and systems • Work hands on to analyse, model and visualise marketing performance data. • Build and maintain dashboards and self-serve reporting using visualisation tools such as Looker, Tableau or similar. • Use SQL extensively to query, transform and analyse large, complex datasets. • Work confidently with Excel for analysis, modelling and validation alongside SQL-based workflows. • Support Marketing Operations team with CRM platforms, particularly Salesforce, to support marketing performance tracking and funnel analysis. • Use GA4 and related digital analytics tools to understand acquisition behaviour, channel performance and conversion. • Partner closely with Data Engineering and technical teams to improve pipelines, models and reporting infrastructure. • Cross-functional collaboration and enablement • Act as a strategic partner to Marketing, Commercial and Product teams, embedding analytics into planning and execution. • Support campaign planning with data-driven targeting, segmentation and performance forecasting. • Define and track core marketing KPIs, north star metrics and success measures. • Champion a culture of data-driven decision making, continuously improving confidence in performance reporting and insights. • ## What success looks like • Marketing and commercial teams have high confidence in performance data, attribution and reporting. • Clear visibility of what is driving acquisition and growth across all OakNorth products. • Strong adoption of dashboards and self-serve reporting across marketing and commercial teams. • Actionable insights consistently feeding into campaign planning, experimentation and strategy. • Effective collaboration with Product, Commercial and Data teams to support wider business goals.