Binance - Paid Social Manager
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Requirements
• Strong experience managing both app and web acquisition campaigns • Deep hands-on expertise across major paid social platforms (Meta Ads, TikTok Ads, X, etc.) • Ideal to have AppsFlyer experience, including deep links and deferred deep links • Strong analytical skills and experience with marketing analytics tools • Experience in crypto, fintech, or online trading platforms • Strong APAC paid social experience, including local platforms • Experience with additional platforms such as Reddit and regional APAC social networks
Responsibilities
• Develop and execute paid social strategies and media plans aligned with user acquisition and revenue goals • Hands-on campaign setup, launch, and daily optimization across paid social platforms (Meta, TikTok, X, and others) • Run ongoing A/B tests on creatives, audiences, and formats to improve performance • Analyze campaign performance and translate data into actionable insights • Collaborate closely with creative, data, brand, and product teams to deliver integrated campaigns • Stay up to date on platform algorithm changes, new ad formats, and emerging trends
Benefits
• Candidate Privacy Notice
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