Mercury - Executive Creative Director
Requirements
• Strong background and experience as an Executive Creative Director. Preferably with similar roles at established companies within fintech sector but not mandatory. • Proven track record of elevating brands to best-in-class status in the banking industry, if applicable (not explicitly stated). • Ability to own creative vision and set strategic direction for brand establishment across all marketing channels including digital ads, OOH, video content, editorial and blog writing, website design, events & experiential marketing. • Experience in leading a team of talented individuals (brand designers, writers) as well as managing external agencies or freelancers is required; size not specified but should be capable to manage at least around 16+ people based on the context provided. • Strong understanding and application of craft, clarity, and creativity across all channels (not explicitly stated). • Ability to provide hands-on reviewing work in detail with precise feedback for improvement is required; comfort level not specified but implied by "get comfortable getting your hands on when needed". • Experience or strong understanding of working closely with product design and leadership teams, ensuring brand and product feel cohesive (not explicitly stated). • Ability to translate strategic direction into creative vision is required; experience not specified but implied by "collaborate with executive leadership" in the job description. • Experience or strong understanding of working within a fintech company, specifically one that values brand and design as key components (not explicitly stated).
Responsibilities
• Own the creative vision behind Mercury’s brand – elegant, technically excellent, creative, and unmistakably recognizable. • Set strategy and vision for establishing Mercury as a new standard in design and craft within modern banking. • Oversee all marketing channel work across digital ads, outdoor advertising (OOH), video content, editorial and blog content, website presence, events & experiential marketing, physical products like credit cards and print magazine. • Ensure a consistently high bar for craftsmanship, clarity, and creativity in all communications channels. • Lead a team of 16+ talented individuals including brand designers, writers, people managers; manage external agencies and freelancers as well. • Foster an impactful work culture within the creative team to deliver excellent results consistently. • Provide hands-on reviewing with detailed feedback for pushing good work towards excellence when necessary. • Partner closely with Product Design leadership to ensure brand cohesion and product feel alignment, as well as collaborate with executive leadership in translating strategy into creative direction.
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