Sporty Group - Analytics Implementation Consultant
Requirements
• Minimum of 3 years of experience implementing, auditing, and managing Google Tag Manager and Google Analytics 4 across complex web, Android, and iOS platforms. • Strong understanding of web analytics, digital marketing, and data privacy. • Demonstrated experience implementing, configuring, and troubleshooting analytics tracking across marketing campaigns and third-party advertising platforms in a B2C environment. • Excellent communication and organizational skills, especially when collaborating across remote teams and with both technical and non-technical stakeholders. • Excellent analytical and problem-solving skills, with a passion for turning data into actionable insights. • Proficient in HTML, CSS, and JavaScript, with a solid understanding of how they interact with GTM and GA4. • Familiarity with A/B testing tools, SEO, PPC, and social media campaign tracking. • Experience in the sports betting or gaming industry. • Experience with marketing, attribution, and analytics platforms such as AppsFlyer, Adjust, Google Ads, Meta Ads, TikTok Ads, or similar. • Experience implementing Server-Side Google Tag Manager for business-critical events. • Google Analytics, Google Tag Manager, or related certifications.
Responsibilities
• Campaign Management: Support marketing campaigns by ensuring accurate tracking for conversions, events, and user interactions. Analyse campaign performance data and provide insights to improve campaign effectiveness. • Campaign Management: • Marketing Platform Integration: Configure and manage tracking for third-party advertising and marketing platforms, ensuring accurate attribution, conversion tracking, and campaign measurement. • Marketing Platform Integration: • Stakeholder Partnership: Partner with Marketing, Product, and Engineering teams to understand campaign requirements, manage stakeholder needs and expectations, advise on tracking strategies, and ensure timely delivery of analytics implementations. • Stakeholder Partnership: • Platform Audit: Conduct comprehensive audits of our Google Tag Manager and Google Analytics 4 implementations to identify discrepancies, inefficiencies, and opportunities for improvement. • Platform Audit: • Implementation: Lead the implementation of GTM and GA4 across our web platforms, ensuring all tags, triggers, and variables are correctly configured to capture the required data. • Implementation: • Maintenance: Regularly update, maintain, and optimize GTM containers and GA4 configurations to support new features, evolving business requirements, and platform updates. • Maintenance: • Debugging: Identify, troubleshoot, and resolve issues related to tag management, data layers, and analytics tracking, ensuring data integrity and accuracy across all marketing channels. • Debugging: • Training & Documentation: Train internal teams on the effective use of GTM and GA4 for their day-to-day operations. Document processes, best practices, and system changes. • Training & Documentation: • Compliance & Privacy: Ensure all implementations comply with data protection regulations such as GDPR and CCPA while maintaining user privacy standards. • Compliance & Privacy: • Ownership: Own the implementation of front-end and back-end tracking events and serve as the primary specialist for investigating and resolving tracking issues. Establish processes for testing events across Product Managers and Engineering teams. • Ownership: • Documentation: Curate and maintain a tracking schema for front-end and back-end events, including triggers, event parameters, user properties, and related documentation. • Documentation:
Benefits
• Sporty is a remote first company in pursuit of sustainability • A competitive salary + individual performance based bonuses every quarter • 28 days paid annual leave • Our core working hours are 10am-3pm in your local time zone with flexibility outside of this • Referral bonuses & flash bonuses • Top of the line equipment • Annual company retreats to provide great internal networking opportunities
Apply in one click
Upload My Resume
Drop here or click to browse · Tap to choose · PDF, DOCX, DOC, RTF, TXT