DEPT® - Group Director, Strategy
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Requirements
• 10+ years of social media strategy experience with proven track record developing and executing social strategies across all major platforms (Meta/Instagram, TikTok, YouTube, LinkedIn, X, etc.), with minimum 5 years leading social strategy teams for global brands • 10+ years of social media strategy experience • minimum 5 years leading social strategy teams • Deep platform fluency and cultural expertise: Expert-level understanding of social platform mechanics, algorithms, and content formats, combined with active engagement in both mainstream and niche cultural trends, internet subcultures, and emerging social communities • Deep platform fluency and cultural expertise • Cross-channel ecosystem expertise with proven ability to build integrated social strategies across multiple platforms while maintaining platform-specific approaches, including strong track record guiding editorial calendar planning and always-on social programming • Cross-channel ecosystem expertise • Experience with global brands operating across regional markets, including understanding the complexities of centralized brand strategy with decentralized regional execution and fluency in regional platform preferences and cultural sensitivities • Experience with global brands operating across regional markets • Established relationships with social platform representatives (Meta, TikTok, YouTube, LinkedIn, etc.) with proven ability to leverage these partnerships for beta access, early feature adoption, and strategic platform guidance • Established relationships with social platform representatives • Track record balancing long-term brand-building initiatives with real-time social planning, including crisis response, cultural moment activation, and agile content creation • Track record balancing long-term brand-building initiatives with real-time social planning • Demonstrated experience leading and developing senior social strategists, community managers, and social creative talent, with proven ability to manage multi-disciplinary teams and elevate both creative craft and strategic rigor • Demonstrated experience leading and developing senior social strategists, community managers, and social creative talent • Exceptional client-facing communication skills with specific experience advising CMOs and brand leaders on comprehensive social media strategy, platform trends, and social ROI, comfortable leading C-level discussions and facilitating high-impact strategic sessions • Exceptional client-facing communication skills • Expertise in social-first creative briefing methodologies with ability to translate cultural insights and audience intelligence into compelling platform-native strategic narratives that inspire creative teams • Expertise in social-first creative briefing methodologies • Strong collaborative skills working across paid media and data intelligence teams, with understanding of social performance measurement and ability to translate insights into creative strategy while respecting distinct ownership of paid activation and analytics • Strong collaborative skills working across paid media and data intelligence teams
Responsibilities
• Lead the development of comprehensive cross-channel social media strategy roadmaps that balance long-term brand-building objectives with real-time social planning capabilities—integrating cultural relevance, platform-native creative innovation, and performance optimization across all major platforms • Partner closely with Creative Directors and social creative teams to translate complex brand challenges into inspiring, platform-specific creative briefs designed for both breakthrough social impact and systematic testing • Guide the development of editorial calendars, content frameworks, and always-on social programming that maintains strategic coherence while allowing for cultural agility and real-time responsiveness • Stay at the forefront of both broad and niche cultural trends—maintaining deep cultural fluency across mainstream movements, internet subcultures, emerging communities, and platform-specific trends to ensure our social work remains authentically relevant • Build and maintain strategic partnerships with social platform representatives (Meta, TikTok, YouTube, LinkedIn, etc.) to gain early access to platform updates, beta features, new ad products, and exclusive opportunities that give clients competitive advantages • Navigate the complexities of global brand social presence across diverse regional markets, developing frameworks that balance centralized brand governance with decentralized regional execution to ensure both consistency and local cultural authenticity • Collaborate closely with paid media teams to ensure organic social strategy aligns with paid activation, providing strategic guidance that informs media planning while respecting the distinct ownership of paid execution • Partner with data intelligence teams to define social performance measurement strategies that connect creative quality metrics to business outcomes, translating performance insights into actionable creative strategy • Own senior-level client relationships as the trusted social media strategy advisor, facilitating high-impact workshops and leading conversations across organic social, community management, and influencer strategy • Drive thought leadership on emerging social formats, platform innovations, and the evolving creator economy—positioning DEPT as a leader in the convergence of social creative excellence and performance • Manage, mentor, and elevate social strategists and community managers, building team capacity for both platform-native creative craft and strategic rigor • Establish clear accountability structures and performance metrics across the social strategy team, ensuring strategic objectives are achieved across key accounts while providing guidance on resourcing and operational effectiveness • SUCCESS IN THIS ROLE AFTER 12 MONTHS LOOKS LIKE: • Cross-Channel Social Ecosystem: You have built integrated cross-channel social strategies that respect platform-specific best practices while creating cohesive brand experiences, with clear frameworks for balancing long-term brand-building with real-time cultural responsiveness • Cross-Channel Social Ecosystem • Platform Partnerships: You have established strong relationships with key social platform representatives, securing beta access, early feature adoption, and strategic partnership opportunities that give our clients competitive advantages • Platform Partnerships • Client Social Impact: Clients regard you as the indispensable social media strategy voice who pushes the boundaries of what's possible—whether through breakthrough platform-native creative concepts, innovative measurement approaches, or new optimization frameworks • Client Social Impact
Benefits
• We are a Growth Invention company built to help the world’s most ambitious brands grow faster. Operating at the intersection of technology and marketing, we create what is next by pioneering ideas, acting fast, and moving further because standing still just is not in our DNA. • We are drawn to people who stay curious, move with intent, and never stop inventing. Our culture runs on three values: better together, relentlessly curious, and get sh*t done. It is how we work, how we grow, and how we make things that matter. • At DEPT®, you will find the freedom to explore, the space to collaborate, and the trust to make a real impact for our clients, for each other, and for the world we are helping to build. • We are a collaborative, open-door, best-idea-wins environment that fosters personal and company growth and has fun doing it. Here is a snapshot of our benefits package: • Healthcare, Dental, and Vision coverage • 401k plan, plus matching • Paid Company Holidays • WE SUPPORT YOU BEING YOU:
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