Binance - Marketing Lead
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Requirements
• Fluency in Portuguese, Spanish and English is a must • Minimum 5 years of relevant marketing experience, preferably in a fast paced industry • Execution-oriented mindset - with the humility, drive, and scrappiness to get it done • Must have a strong interest and knowledge in crypto/blockchain/technology • Must be able to work independently • A university degree relating to Marketing is a plus • Strong coordination skills and strategic mindset for marketing • Familiarity with online and offline marketing avenues such as social media, community management, and event management • Proven experience in growing and managing user base.
Responsibilities
• Together with Director, Marketing Americas manage development and execution of regional and local product campaigns in partnership with internal stakeholders to ensure business objectives are met • Work with global marketing to localize relevant campaigns in service of user growth • Manage and grow strategic marketing partner relationships, channel experimentation, audience messaging, and spend accountability • Be user obsessed: Map out the user journey and increase user funnel conversion through surfacing product ask, user education and operation campaigns • Ideate, test, iterate, and optimize growth via paid acquisition, retargeting, and product optimizations across web and native-app growth channels • Planning and execution of online and some offline marketing activities, events, and campaigns to local audiences • Grow our user base and increase awareness of the Binance brand in fun, creative and informative ways • Monitor /campaign progress and results using data analysis and user feedback to ensure ever-improving efficacy and user experience • Manage new media partnerships end-to-end to drive measurable growth • Constantly work on new channels, creatives and other ideas for experimentation, optimization and acquisition growth • Help shape the Binance brand in Latam Region • Management of team.
Benefits
• Shape the future with the world’s leading blockchain ecosystem • Collaborate with world-class talent in a user-centric global organization with a flat structure • Tackle unique, fast-paced projects with autonomy in an innovative environment • Thrive in a results-driven workplace with opportunities for career growth and continuous learning • Competitive salary and company benefits • Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
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