moonshot.money - Growth PM

• Own core growth metrics across the funnel (sign-ups, activation, first trade, retention, reactivation, LTV, churn). • Own core growth metrics • Design, prioritize, and run A/B tests and experiments across onboarding, discovery, trading flows, notifications, and pricing/fee surfaces. • A/B tests and experiments • Own our product analytics stack (PostHog) for growth: events, properties, funnels, cohorts, and dashboards that track user behavior and lifecycle KPIs. • product analytics stack • Own ad campaigns and journeys (email, push, in-app, inbox) that drive activation and retention. • Own ad campaigns and journeys • Deliver weekly growth reports for leadership and the broader company, highlighting performance, learnings, and next bets. • weekly growth reports • Segment our users into cohorts and personas, and combine quantitative analysis with user interviews to develop a deep understanding of different trader types. • cohorts and personas • Collaborate with Mobile and Platform Engineering on growth-focused features (referrals, incentives, streaks, nudges, social features, win-back experiences). • growth-focused features • Establish growth processes and rituals: experiment templates, guardrails, success metrics, documentation, and cross-functional alignment. • growth processes and rituals • Ensure every new feature has clear instrumentation, baselines, and success metrics before launch. • instrumentation, baselines, and success metrics • What We Look For in You • 3+ years in growth roles for consumer products at small-medium sized companies; experience with exchanges, trading, or fintech is strongly preferred. • growth roles • Demonstrated ability to move metrics, not just ship features—ideally with examples of improvements in activation, retention, or revenue. • move metrics • Hands-on experience with experimentation and A/B testing (design, sample sizing intuition, evaluating results, and rolling out successful variants). • experimentation and A/B testing • Strong data fluency: comfortable working with event data, funnels, cohorts, and running basic queries (SQL or similar). • data fluency • Experience working closely with Marketing / CRM / Lifecycle teams on pipelines, campaigns, or journeys. • Marketing / CRM / Lifecycle • Excellent written and verbal communication skills; able to make complex data stories clear and actionable. • Comfort operating in a fast-paced, ambiguous, high-autonomy environment and collaborating across time zones. • fast-paced, ambiguous, high-autonomy environment