Interview Kickstart - Brand Manager
Upload My Resume
Drop here or click to browse · Tap to choose · PDF, DOCX, DOC, RTF, TXT
Requirements
• Experience: 5+ years of brand marketing experience specifically within B2C Tech or E-commerce companies. • Digital-First Mindset: You understand how brands are built in a digital-native world. You are fluent in the nuances of digital platforms and how they influence the modern customer journey. • Cross-Functional Fluency: You thrive in collaborative environments. You have a proven track record of working with Business and Growth teams to align brand goals with performance targets. • Launch Experience: You have successfully led at least one major new product or category launch from ideation to post-launch analysis. • Video Production Savvy: You can manage complex video shoots and edits to ensure premium output.
Responsibilities
• Campaign Strategy & GTM Leadership: Lead the end-to-end execution of Go-to-Market plans for new product launches and category expansions. You will take a brief from a business goal to a fully realized, multi-channel campaign. • Consumer Insights & Positioning: Conduct deep-dive research to uncover the "why" behind consumer behaviour. Translate these insights into sharp positioning and messaging that resonates with the target audience. • Campaign and Creative Conceptualisation: Partner with internal creative teams and external agencies to build thumb-stopping digital campaigns and content. You will manage the production pipeline, including video production • Digital Media & Planning: Collaborate with the Media Team to design integrated media plans. You will navigate the digital landscape to ensure our brand stories are placed where they have the highest impact. • Agency & Partner Management: Direct and manage agency partners, ensuring they deliver high-quality work on time and within budget. • Measurement & Reporting: Measure campaign impact on brand health and business outcomes for campaigns run
Benefits
• Personalized mock interviews • Resume and LinkedIn branding assistance • Career coaching services • Salary negotiation guidance • Performance-based job referrals
No credit card. Takes 10 seconds.