Everlywell - Senior Manager, Member Engagement & Optimization
Requirements
• 6-10+ years of experience in healthcare marketing, member engagement, lifecycle marketing, growth, or related strategy roles • Strong experience designing engagement or activation programs in payer, health plan, managed care, provider, population health, or healthcare services environments • Deep understanding of member behavior and how to drive action across regulated, high-friction healthcare journeys • Meaningful experience with telemarketing, live agent, or call-based engagement strategy, especially in contexts where phone outreach is a major conversion driver. • Strong marketer with sound judgment on messaging, positioning, testing, and performance optimization • Experience partnering with analytics, data science, or ML / AI teams to improve targeting, prioritization, and engagement outcomes • Comfortable operating in regulated environments and partnering closely with Compliance and Legal • Experience with Medicare Advantage and government-aligned populations is strongly preferred, but the role should not be limited to Medicare-only telemarketing expertise.
Responsibilities
• Own member engagement strategy across key channels, with telemarketing / live agent outreach as a critical lever alongside IVR, SMS, email, direct mail, and related touchpoints. • Design end-to-end engagement journeys that improve member activation and action across use cases such as opt-in, kit activation, kit return, visit scheduling, and downstream follow-through. • Build segmentation, messaging, and channel strategies tailored to health plan populations including Medicare Advantage, Medicaid, Commercial ACA, and other relevant lines of business. • Partner with Analytics, ML / AI, and operations teams to build targeting approaches, decision frameworks and reporting that help us understand what is and is not working across programs, with particular focus on telemarketing and live agent outreach performance. • Help shape how predictive models and ML-driven recommendations can be used to prioritize outreach, improve telemarketing targeting, optimize outreach cadence and channel selection, and increase member action rates. • Lead A/B testing and optimization across messaging, scripts, creative, timing, sequencing, and channel mix, with particular attention to what improves connection and conversion in telemarketing and phone-based outreach. • Partner with teams responsible for scripts, templates, print, digital comms, and implementation to ensure engagement strategy is translated into effective, compliant execution. • Partner with client-facing and commercial teams to bring engagement strategy into health plan conversations early, helping shape program design, channel approach, and performance expectations upfront.
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