Zeta Global - Manager, YouTube Ads
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Requirements
• 3+ years of hands-on experience with Google Ads across all YouTube ad formats and objectives (Awareness, Consideration, and Conversion). • Hands-on experience in managing monthly campaign budgets of $50k+ • Thorough understanding of Google Ads mechanics, including KPI optimization, audience targeting, pixel/tag implementations, and bid/budget management. • Proactive approach to campaign optimization and strategy. • Meticulous attention to detail. • Excellent communication skills. • Strong quantitative skills. • Google Ads Editor proficiency. • Paid Search campaign management experience. • PMax and Demand Gen campaign management experience. • Microsoft Ads experience. • DV360 experience.
Responsibilities
• Campaign Management & Execution • Own all aspects of YouTube ad campaign setup and optimization as the primary channel manager. • Manage YouTube and Demand Generation campaign formats in Google Ads/Google Ads Editor with various Awareness, Consideration, and Conversion objectives. • Client Engagement • Client Engagement • Act as the internal and external POC for live and upcoming campaigns, make proactive recommendations to achieve client KPIs, implement requested changes, and ensure client requests are operationalized. • Team Collaboration • Team Collaboration • Collaborate with internal teams to ensure campaign execution aligns with client objectives. • Manage day to day tasks and responsibilities utilizing the team’s project management platform. • Analysis & Reporting • Monitor campaign pacing and adjust budgets and bids as necessary to deliver in full. • Deliver clear, data-driven performance reports and insights to clients. • Ensure accuracy, consistency, and timeliness of reporting.
Benefits
• Excellent medical, dental, and vision coverage • Employee Equity and Stock Purchase Plan • Employee Discounts, Virtual Wellness Classes, Pet Insurance, and more!! • The salary range for this role is $80,000.00 - $100,000.00, depending on location and experience. • PEOPLE & CULTURE AT ZETA • Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression. • We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here: https://zetaglobal.com/blog/a-look-into-zetas-ergs/ • ZETA IN THE NEWS! • ZETA IN THE NEWS! • https://zetaglobal.com/press/?cat=press-releases
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