jump-app - Director of Content
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Requirements
• 5+ years of experience in B2B SaaS content marketing, journalism, or corporate communications, with at least 2 years in a leadership/management role. • Proven track record of strategic impact, brand building, and measurable revenue/pipeline growth through content in an Enterprise SaaS environment. • Hands-on experience with advanced AI tools for editing, scaling, and optimizing content production workflows. • Exceptional portfolio demonstrating the ability to turn complex technical concepts (like AI, machine learning, or financial workflows) into compelling, human-centric narratives. • Experience managing and motivating high-performing teams of creatives, writers, and external agencies. • Background in or deep understanding of Fintech, Wealthtech, or the Financial Services industry. • Experience with hybrid PLG/Enterprise sales motions and how content maps to both.
Responsibilities
• Own content strategy & brand narrative • Define and evolve our editorial strategy and content roadmap based on deep market research, customer interviews, and our enterprise buyer personas. • Position Jump as the definitive thought leader in the financial services AI space by producing high-authority, research-backed content. • Ensure absolute consistency in brand voice, tone, and messaging across all marketing channels and assets. • Drive pipeline & lead generation content • Partner with the Demand Gen and Growth teams to architect full-funnel content campaigns (e.g., whitepapers, webinars, case studies, and infographics) that accelerate the sales cycle. • Oversee SEO strategy and execution to continuously improve organic visibility, keyword rankings, and high-intent inbound traffic. • Analyze content performance metrics (traffic, conversions, pipeline impact) to ruthlessly prioritize high-performing content formats. • Scale content operations & execution • Manage external freelancers/agencies and potentially bring on additional internal resources over time. • Implement robust content operations frameworks to streamline the ideation, production, legal/compliance approval, and localization of content. • Leverage modern AI tools to optimize content research, distribution, and scaling without sacrificing quality or brand integrity. • Support product & sales enablement through storytelling • Collaborate with Product Marketing to translate complex product capabilities and AI technicalities into digestible, value-driven customer stories. • Turn internal data, customer win-stories, and proprietary insights into compelling case studies and industry benchmark reports. • WHAT SUCCESS LOOKS LIKE (FIRST 6–12 MONTHS) • Comprehensive Content Strategy: A fully aligned, 12-month content calendar and editorial strategy built in partnership with Product and Demand Gen. • Measurable Growth: Notable increases in organic search traffic, content attribution to pipeline, and asset conversion rates. • Operational Scale: A repeatable content supply chain utilizing internal talent, external freelancers, and advanced AI workflows. • Team Leadership: A highly capable, small team of content professionals that you have hired, coached, and motivated. • Brand Authority: Creation of 2-3 flagship, high-authority thought leadership assets that set the narrative for the financial services AI industry.
Benefits
• This is a high-impact role at a critical stage of growth. As the keeper of our brand voice, the right person will shape how the entire financial services industry perceives the future of AI, acting as a key leader in our marketing organization. • 401k available
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