octoenergy - Octopus Energy Group
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Requirements
• Skills needed: Content strategy development across all marketing channels; SEO optimization for onsite content; AI tools experimentation. • Years of experience required: Not explicitly stated in the job posting. • Education requirements: Not explicitly stated in the job posting. • Certifications required: Not explicitly stated in the job posting. • Must-haves: Own and execute a driver content strategy for both salary sacrifice and consumer leasing; lead and develop a high-performing content team, including freelancers; keep up to date with latest trends, algorithms, and platform updates so that created content is effective across various platforms.
Responsibilities
• Build and execute our content strategy across all marketing channels. • Own and execute our driver content strategy for both salary sacrifice and consumer leasing. • Partner with the marketing team on priority projects to understand target audiences in depth. • Lead a high-performing content team, including supporting freelance copywriters. • Help set marketing priorities alongside our Marketing Leadership Team. • Experiment with AI tools for efficient and scalable content creation. • Oversee the creation of platform-specific "thumb-stopping" content (LinkedIn, Instagram, TikTok/X, YouTube). • Keep up to date with latest trends, algorithms, and platform updates relevant to our marketing efforts.
Benefits
• Ownership of a modern content ecosystem. • High performing campaigns that educate, engage, and convert potential EV drivers. • Alignment with brand guidelines, tone of voice, and commercial goals in building the content strategy across all marketing channels. • Focus on capturing early intent to nurture potential customers over time. • SEO and AI optimization for onsite content. • Partnership opportunities with the Marketing Leadership Team on priority projects understanding target audiens in depth, engaging them creatively tailored to meet their needs and our commercial goals. • Development of a high-performing internal team (B2B Content Manager, Social Content Creator) along with freelance copywriters for the biggest possible commercial impact. • Experimentation with AI tools to create content efficiently at scale while coaching your team in doing so as well. • Overseeing platform-specific "thumb-stopping" content creation (LinkedIn, Instagram, TikTok/X, YouTube). • Keeping up to date with the latest trends, algorithms and platform updates for effective marketing strategies.
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