glacis-ai - Founding Growth & Marketing Lead (Remote)
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Requirements
• 5–10 years of experience in B2B growth or marketing • Experience in enterprise or mid-market SaaS with longer sales cycles (3–12 months), selling to VP- or Director-level North American and European buyers. • Have worked in a SaaS startup or high-growth tech company (under 250 employees; experience in earlier-stage environments is a strong plus). • Demonstrated experience launching and growing a net-new channel or playbook from scratch (e.g., LinkedIn presence, podcast, conference strategy, content engine). • Experience in AI, supply chain, ERP, logistics, or adjacent enterprise technology is a strong advantage but not a requirement. • Strong grasp of funnel thinking and hypothesis-driven growth, comfortable designing experiments, testing assumptions, and using data to inform decisions across the full pipeline. • Experience running structured experimentation (A/B testing, messaging tests, channel tests), exploring new growth levers, and iterating quickly based on results. • Operates in an AI-first way of working, using AI tools and automation to design workflows, scale output, and build systems rather than relying on manual processes. • Strong understanding of B2B LinkedIn, including building executive presence, crafting thoughtful content, and connecting content efforts to pipeline outcomes. • Experience supporting or leading field marketing initiatives, with an understanding of how events contribute to the enterprise pipeline. • You enjoy building and executing hands-on, rather than primarily managing teams. • You’re comfortable working in evolving environments where priorities may shift and not every process is predefined. • You bring a thoughtful point of view and are open to feedback and iteration. • You’re proactive in learning new domains and getting up to speed quickly. • You’re motivated by early-stage environments where your work has visible impact and ownership.
Responsibilities
• Demand Generation & Pipeline Building Own the full-funnel demand generation engine from awareness to sales-qualified pipeline. Drive qualified demo requests from our ICPs. Build, test, and optimize campaigns that consistently deliver measurable pipeline growth. • Content Strategy & Thought Leadership Own the content strategy in collaboration with our content team. Define themes, messaging, and formats that resonate with supply chain leaders. Guide the creation and distribution of practical, jargon-free content including white papers, LinkedIn thought leadership, case studies, and frameworks that educates buyers on AI adoption and drives inbound interest. • Experimentation, Analytics & Attribution Build a rigorous testing and reporting framework to measure marketing performance. Run A/B tests across messaging, channels, and campaigns, and track key metrics such as cost per demo, conversion rates, and campaign ROI. Use data to double down on what works and continuously improve growth performance. • LinkedIn & Paid Channel Management Own end-to-end LinkedIn advertising strategy, including audience segmentation, budget allocation, creative development, A/B testing, and performance optimization. Manage campaigns across key buyer segments to maximize ROI and pipeline contribution. • Sales Team Collaboration Work closely with sales to ensure marketing efforts translate into pipeline. Align on target account lists, build nurture sequences and messaging that convert leads into conversations, and create sales enablement materials. Maintain a tight feedback loop from buyer conversations to refine our ICP, identify common pain points, and continuously improve how we communicate Glacis’ value. • Competitive Positioning & Messaging Maintain sharp, differentiated messaging across all touchpoints. Conduct ongoing competitive intelligence, refine positioning for different buyer personas, and ensure every piece of content communicates clear business value. • ARE YOU THE RIGHT FIT?
Benefits
• High Ownership & Real Impact: Your work will be seen by global enterprises and directly influence how customers perceive and adopt Glacis. • Learn Fast in Enterprise B2B: Deep exposure to supply chain, logistics, and AI; you’ll learn how to communicate complex operational problems and solutions. • Entrepreneurial Growth: Work directly with ex-founders and ex-Googlers, in a setting where your ideas are tested quickly and visible immediately. • Early Team Member: Join at an early stage and shape our brand voice, content strategy, and internal processes from the ground up. • Global Mindset, Vietnam Base: Work from Ho Chi Minh City while building a brand that speaks to customers across the US, EU, and beyond. • Mission-Driven Culture: We move fast, care deeply about the problems we’re solving, and expect everyone to bring ownership, candor, and a bias to action.
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