Digible - Paid Media Strategist
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Requirements
• Bachelor’s degree in Business, Marketing, Advertising, or related field • 2+ years of experience in digital marketing . Paid search experience required, paid social experience is preferred. • Expert in paid media platforms such as Google Ads, Meta Ads Manager, Google Tag Manager and GA4. • Proven track record in operating with a high level of energy, commitment, and enthusiasm to take on a challenging role with cross-functional team commitments • Prolonged periods sitting at a desk and working on a computer. • Must be able to lift up to 15 pounds at times • This role is open to candidates located within the United States. • While this job description outlines the core expectations of the role, it’s not a full list of everything you’ll do at Digible. We believe in leaning in by hitting your key goals, sharing insights, and finding new ways to elevate performance, process, and client success.
Responsibilities
• Own, execute and manage a book of business across all paid media channels averaging 135-150 accounts per strategist. • Provide strategic recommendations across all paid campaigns to drive best in class performance [Cost per Acquisition - CPA] for multifamily campaigns. • Own testing within your portfolio—propose, implement, and document experiments aligned to department OKRs; publish clear learnings and recommend next actions. • Conducts biweekly performance analysis across Search and Social campaigns and follows through with account optimizations and provides detailed, clear notes for Account Managers. • Implements large scale changes to your book of business based on client requests and changing needs in the digital marketing space. Examples include ad hoc data analysis, GA4 implementation, and paid search restructuring. • Actively contribute in department and team meetings by staying attuned to key trends in digital marketing and the multifamily space. The Paid Media strategist will come prepared and engaged with a solutions oriented mindset to team brainstorms and collaboration sessions. • Stay up-to-date with trends, best practices, and platform algorithm changes across both the multifamily and digital marketing industry. • Monitor and analyze trends in clients’ KPIs • Work with others in the Paid Media team and other departments to execute on company initiatives and goals. • How success will be measured: • Error Rate: Paid Search <3.17%, Paid Social <2%, Display <1.08% • Task Efficiency ≥95% • Optimization Notes Efficiency ≥95% • Pacing: 98–102% (Search/Social/PMax) • Search & Social Pacing = 98-102%
Benefits
• Salary Range: $70,000 - $87,000 • 4-Day Work Week (32 Hour Work Week) • WFA (Work From Anywhere) • Profit Sharing Bonus • We offer 3 weeks of PTO as well as Sick leave, and Bereavement • We offer 11 paid holidays • 75% employer paid health benefits (Medical, Dental, and Vision) • We offer $75/ month reimbursement for Physical Wellness • We offer $75/ month reimbursement for Mental Wellness • $1000/year travel fund for employees who have been with Digible 3+ years • Dog-Friendly Office • Paid Parental Leave • Monthly Social Events • Weekly Lunches and Snacks for in-office employees • HEADS UP! We believe in transparency throughout our hiring process. To help us ensure a great fit, we'll ask you to share a few professional references during the hiring process who can speak to your experience and skills. It’s all part of our commitment to open, honest communication and our core values: Focus, Authenticity, Humility, Curiosity, and Happiness.
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