Cision - Content Marketing Manager

• You’ll be joining the editorial content team at Cision – a company that helps thousands of brands understand audiences and communicate more effectively. We’re looking for someone who can see themselves in these five things: • You care about making content worth people’s time. You know how to turn research, trends, and product capabilities into stories people actually want to read. You care about magnetic headlines, surprising angles, and content that feels useful rather than generic. • You care about making content worth people’s time. • You’re naturally curious. You pay attention to what’s happening online – emerging trends, shifts in consumer behaviour, platform changes, new conversations in marketing. You enjoy spotting patterns and figuring out why people suddenly care about something. And you’ll bring those observations into your ideas and pitching in our editorial meetings. • You’re naturally curious. • You’re comfortable working with data. You enjoy digging through social media, consumer, search, and marketing data to uncover insights worth building content around. You don’t need to be a data scientist, but you do need to feel comfortable turning massive amounts of information into clear narratives and useful takeaways. You also care about performance and enjoy understanding what makes content resonate. • You’re comfortable working with data. • You know how to balance creativity with structure. You can manage deadlines, feedback rounds, shifting priorities, and large content projects without things descending into chaos. You enjoy collaborating with other smart people and making each other’s work better. And while you respect processes and editorial guidelines, you’re also comfortable challenging old ways of doing things when there’s a better approach. • You know how to balance creativity with structure. • You think like a marketer. You understand that content has a commercial purpose alongside a creative one. You care whether the report gets downloaded, whether the campaign lands, whether sales teams use the content, and whether our work becomes part of how people (and AI tools) understand the industry. • You think like a marketer. • We also expect you to have solid experience creating content professionally – ideally at least three years in content marketing, editorial, media, or a similar field. • ideally at least three years in content marketing, editorial, media, or a similar field. • What will you be doing? • The role covers a mix of strategic, creative, and day-to-day content work, including things like: • Repurposing content. Turning one strong piece of research into blog posts, webinars, LinkedIn content, email campaigns, thought leadership, sales collateral, campaign messaging and all the other things good content should be used for. • Repurposing content. • Flagship content. Creating major research reports like Brandwatch’s Digital Marketing Trends or Cision’s State of the Media – from developing survey questions and researching angles to writing, launch planning, and internal enablement. • Flagship content • Trend spotting and pitching. Identifying trends, conversations, and shifts in marketing, social media, and consumer behavior that are worth turning into content. You’ll be expected to bring ideas to editorial meetings and help shape what we should be talking about next. • Trend spotting and pitching. • Peer reviewing and collaboration. Giving thoughtful feedback to colleagues, improving work collaboratively, and helping maintain a high editorial standard across the team. • Peer reviewing and collaboration. • Cross-functional campaign work. Working closely with teams across content, social, paid, growth, design, and product marketing to launch campaigns and make sure content lands well across channels. • Cross-functional campaign work.