Head of User Acquisition

ruby-labsRemote - Brazil, South Africa, Serbia...Yesterday

Remote Director EMEA Data Analytics E-commerce Head of Customer Success SQL Tableau Google Analytics Excel D2C

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Requirements

7+ years in performance marketing, with 3+ years in a senior leadership role overseeing UA at scale
Strong background in subscription-based D2C products, ideally across multiple verticals
Proven track record managing multi-million dollar monthly paid budgets
Highly organized, data and results-driven leader with experience directly managing and developing a team of at least 5–7 UA professionals.
Deep platform knowledge: Meta, TikTok, Google, Pinterest, Snapchat, and other paid social/search/display
Experience building and scaling teams, setting KPIs, and leading under a centralized structure
Strong quantitative and analytical skills, with fluency in tools like Tableau, Google Analytics,, and Excel/SQL
Relentlessly driven, high-energy operator who thrives in a fast-paced, high-stakes environment
Hands-on leader with a “first in, last out” mentality — always engaged, deeply involved, and fully accountable
Extremely high standards and low tolerance for poor execution — demands excellence across all levels of the team
Obsessed with performance, ROI, and rapid iteration — always pushing for better, faster, and more efficient results
Strong management instincts: knows how to hire, coach, and develop A-players while holding teams accountable
Commercially obsessed — understands that UA is a growth engine and thinks like a profit-focused entrepreneur
Ruby Labs operates within the CET (Central European Time) zone. Applicants from any country are welcome to apply for the position as long as they are located within approximately ± 4 hours of CET. This ensures optimal collaboration and communication during working hours.

Responsibilities

Build and lead the centralized User Acquisition Department servicing multiple subscription products
Define and own the overall UA strategy across all platforms (Meta, TikTok, Google, Snapchat, Pinterest, etc.)
Develop scalable processes, standard operating procedures (SOPs), testing frameworks, and reporting systems
Design UA OKRs/KPIs for both department-wide success and individual team members
Manage and mentor a team of cross-platform UA Managers embedded in different product teams
Lead hiring, onboarding, training, and performance management processes across the UA function
Create a high-talent-density culture that fosters performance, collaboration, and growth
Oversee large-scale budget management across all platforms and products, ensuring efficient CAC and positive ROAS
Develop and implement strategic growth plans based on LTV:CAC ratios, retention, onboarding conversion, and ARPU
Partner with data science to create and refine advanced analytics and attribution models
Own the testing roadmap: A/B tests, geo-expansion, channel scaling, creative iteration
Collaborate with Managing Directors of each product to align UA strategies with business goals
Work closely with creative leads to guide ad production using data-driven creative briefs
Own vendor relationships with major advertising platforms / agencies and tools

Benefits

Discover the perks of being part of our vibrant team! We offer:
Remote Work Environment: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.
Unlimited PTO: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.
Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge.
Company-provided MacBook: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them.
Flexible Independent Contractor Agreement: Unlock the benefits of flexibility, autonomy, and entrepreneurial opportunities. Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere. Read more about it here: https://docs.google.com/document/d/1tzxGX4Uu7Ts_HCLFXESKLnKaaBfVCPf1f9AYZPrkjJM/preview
Be part of our fast-growing team and seize this excellent opportunity for personal and professional growth!