silverbackstrategies - Senior SEO Manager
Requirements
• Agency Background: You’ve previously “done the work” at another performance marketing agency, and know what it takes to deliver results. • Years of Experience: We’re seeking candidates with at LEAST 3 years of agency experience; 5+ years of overall relevant marketing/SEO experience is required. • Client-Facing Comfortability: This role is not a good fit for someone who doesn’t want to talk directly to clients. You must be comfortable building rapport, establishing expertise / credibility, and serving as the face of the SEO engagement with your assigned clients. • Embrace Complexity: As a Senior SEO Manager, this role will be exposed to more complex and challenging situations. You have a strong ability to navigate complexity and tackle challenges head on. • AI Search Testing & Optimization: You have hands-on experience optimizing for AI search (not theoretical; actual tests). You don’t have all the answers — nobody does! — but you’re excited to test, experiment, and figure it out. • Business Acumen: Being able to build & execute SEO strategies across multiple industries is crucial, but your ability to tie SEO wins to a measurable impact on the clients’ business, bottom line, etc is what will make you a superstar. • Content Experience: You’re an expert at driving content strategy based on audience, keyword and competitor research. You have a strong ability to craft content briefs to provide to content teams for production. • Tools/Platforms: You’re a pro with common SEO tools & platforms such as Google Search Console, Google Analytics, SEMrush, AHRefs, and Screaming Frog. • Get Sh*t Done” Mentality: You’d rather take a big swing and miss than sit around twiddling your thumbs. You’re energized by & thrive in an environment where no two days are the same, and results are king. • Adaptability & Growth: Feedback fuels you. You lean into change, sharpen your skills, and push yourself and your team to get better every day. • Project & Time Management: You run a clean calendar and keep priorities straight. Competing demands don’t throw you.
Responsibilities
• Strategic Chops: Responsible for driving and executing the strategy, innovation and performance of multiple client SEO strategies. • AI & LLM Expertise: Hands-on experience with Generative AI and LLMs, including their influence on search behavior and the ability to implement optimized strategies for these engines. Ability to identify new opportunities • Analytical Skills: Fluently leverage tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, and other SEO platforms, with a demonstrated ability to translate complex data into actionable insights. • Client-Facing: Lead recurring status and reporting calls & serve as assigned clients’ primary point of contact with Silverback for all things SEO. Clearly communicate complex SEO strategy and execution details to clients in a digestible, jargon-free manner. • Client Management: Act as a trusted advisor & consultant to clients — an extension of their marketing team — to build long-lasting client relationships. • Tactical Execution: Translate channel strategy to time-bound, tactical roadmaps. Build and maintain structured content systems, including topic clusters, pillar pages, internal links, and supporting schema. Prioritize performance-based initiatives and drive authoritative content at scale. • Innovation: Research emerging trends in search and AI technologies to refine strategies and implement innovative best practices. • Process/Delivery Improvements: Identify opportunities to improve the SEO delivery and process to increase the value of the work or improve efficiency. • Data Analysis: Review performance data to identify trends, measure the impact of initiatives and build actionable strategies. • Cross-Functional Collaboration: Work with internal teammates across measurement, paid media, and creative to bring strategies to life. • Sales Support: Work with the sales team to put together SEO strategy proposals and audits that align with their goals and objectives.
Benefits
• Silverback isn’t for everybody. If you’re an A player, you will get paid more, learn more and grow faster with support from a smart and fun team. If you’re a B player, you will be miserable. • Unlimited PTO • Comprehensive health, dental, and vision plans • Virtual Team Events and a fun, casual, inclusive company culture • Company-paid ClassPass membership • 12 weeks of Paid Parental Leave • Summer Fridays • 401(k) with Employer Match
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