Equip Health - Vice President, Marketing
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Requirements
• 12+ years of progressive marketing leadership experience, with significant experience at the Vice President or senior leadership level. • Proven experience leading marketing across both B2B and B2C business models. • Demonstrated success marketing to health systems, providers, and healthcare decision makers. • Strong background across brand, product marketing, integrated marketing, and growth/performance marketing. • People management experience with demonstrated ability to effectively lead multi-disciplinary marketing teams to execute with demonstrated commitment to exceeding metrics in a fast-paced environment. • Proven track record of success in developing and implementing strategies in a similar leadership role. • Demonstrated experience partnering closely with Sales, Product, and executive leadership to drive measurable business outcomes. • Strong analytical skills with the ability to translate data into actionable insights and strategic recommendations. • Outstanding verbal and written communication skills, with a talent for communicating and gaining buy-in as well as cultivating and maintaining relationships. • Demonstrated ability to effectively collaborate with humility, inclusiveness, and open-mindedness to other perspectives. Demonstrated ability to solicit input on topics and balance those perspectives. • Flex PTO (3-5 wks/year recommended) + 11 paid company holidays. • Generous parental leave.
Responsibilities
• Own and evolve Equip’s overarching marketing vision, strategy, and execution to drive brand awareness, demand generation, and revenue growth across B2B and B2C audiences, in alignment with business and growth objectives. • Define and steward Equip’s brand positioning, narrative, and voice, ensuring consistency and credibility across all audiences and touchpoints. • Lead, develop, and scale a high-performing marketing organization across creative marketing, integrated marketing, product marketing, and growth and lifecycle marketing, fostering accountability, collaboration, and continuous improvement. • Establish clear KPIs and reporting to measure marketing effectiveness, ROI, and business impact across channels. • Educate and influence stakeholders on modern marketing strategies, tradeoffs, and measurement. • Serve as a strategic thought partner to executive leadership, provider insights on market dynamics, positioning, and growth opportunities. • Leverage deep understanding of the healthcare ecosystem to inform marketing strategy and position the company as a credible, trusted partner.
Benefits
• Competitive Medical, Dental, and Vision plans with generous employer contributions for both individuals and families. • Company-paid Short-Term Disability, Long-Term Disability, Life and AD&D insurance. • Company-paid partnership with Maven Clinic to provide comprehensive reproductive and family care resources. • Employee Assistance Program (EAP), a company-paid resource for mental health, legal services, financial support, and more! • 401(k) retirement plan. • Physical Demands • Work is performed 100% from home with regular travel required (up to 25%). This is a stationary position that requires the ability to operate standard office equipment and keyboards as well as to talk or hear by telephone. Sit or stand as needed. • At Equip, Diversity, Equity, Inclusion and Belonging (DEIB) are woven into everything we do. At the heart of Equip’s mission is a relentless dedication to making sure that everyone with an eating disorder has access to care that works regardless of race, gender, sexuality, ability, weight, socio-economic status, and any marginalized identity. We also strive toward our providers and corporate team reflecting that same dedication both in bringing in and retaining talented employees from all backgrounds and identities. We have an Equip DEIB council, Equip For All; also referred to as EFA. EFA at Equip aims to be a space driven by mutual respect, and thoughtful, effective communication strategy - enabling full participation of members who identify as marginalized or under-represented and allies, amplifying diverse voices, creating opportunities for advocacy and contributing to the advancement of diversity, equity, inclusion, and belonging at Equip.
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