motorway - Senior Writer
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Requirements
• A strong track record in copy/content writing, with a significant portion spent inside a fast-paced brand or agency. • A diverse portfolio featuring both short-form marketing copy and long-form editorial pieces (articles, guides or explainers). • The ability to strip away jargon and simplify complex topics without making them simplistic. You know the exact line between accessible and reductive. • You already integrate tools like Claude or ChatGPT into your daily workflow with intent. You understand how to prompt effectively and, crucially, how to edit AI-generated text to make it sound human and branded. • Knowledge of how content earns visibility in the age of traditional SEO and emerging generative AI search engines. • Experience managing multiple stakeholder opinions across different functions. You can defend a creative point of view, accept honest feedback, and edit work constructively. • A craft-first mentality, with the discipline to deliver at pace within a fast-moving environment. • Experience writing for automotive, mobility, or consumer tech brands • Previous experience working in or alongside an in-house creative studio
Responsibilities
• Execute across the funnel: Concept, write and edit copy for the entire end-to-end user journey - including brand campaigns, web/app, email, performance marketing, and B2B collateral. • Steward the Motorway voice: Maintain, evolve, and enforce Motorway’s brand voice guidelines so we sound distinct and consistent across all channels. • Coordinate copy across the end-to-end experience. Partner cross-functionally with Marketing, Product, CRM, and Operations to turn messaging into a coherent, seamless customer experience. • Lead on long-form and editorial content. Articles, thought leadership, and community (Reddit, Meta) content that builds Motorway's authority and maximises visibility in both human and AI search. • Edit and elevate AI-generated copy. Ensure AI-assisted work sounds like Motorway, and establish the prompts and guardrails that allow us to scale content using AI tools (Claude, ChatGPT) while maintaining strict quality control. • Translate complexity: Demystify the automotive industry. Turn dry regulatory changes, market trends, and transaction processes into intuitive, high-converting copy. • Optimise for Performance: Monitor content performance metrics (engagement, conversion, LLM indexing) and proactively iterate to drive business results.
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