directive - Senior Social Media Advertising Strategist (Remote Canada)- Future Opening

• Oversee and lead a collection of Social Media accounts • Serve as direct support to client contacts • Weekly communication with any vendors or operational partners to ensure we're aligned on tasks being assigned, work quality, and any improvements we can make to that dynamic • Build strategies for clients each quarter • Have the ability to create, maintain, and optimize budgets for paid media campaigns • Deeply understand client positioning and unique value propositions • Confirm lead routing is accurate within a CRM • Responsible for personal productivity and utilization • Work directly with Associate Director to ensure internal and client goals are being achieved • Understand the value of Programmatic campaigns • Drive cross-sells, upsells and referrals via client relationships and professional network • Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting to maximize ROI • 2+ years experience working at a performance/digital marketing agency, with hands-on experience supporting B2B clients • Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads • Understanding of different Ad Units within the LinkedIn Platform such as conversation ads, document ads, CTV and more • Proficiency in using advertising platforms and tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense, and more • Strong understanding of Paid principles, including keyword research, ad copywriting, bid management, and campaign optimization • Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions and optimize campaign performance • Ability to drive results and measure via OCT • Experience with audience segmentation by tier, job title etc. • Proven and measurable success with mid-market or enterprise accounts • Ability to translate and articulate strategy and tell stories with data • Equal parts competitive and curious; you’re a true problem solver • You live on the cutting edge of the industry, always looking for opportunities to grow and share • Ability to organize, prioritize and manage multiple projects simultaneously • You’re quality-obsessed and have not lost your soul for advertising • Travel to visit clients approximately once per year, per client or as needed • What Success Looks Like • You encompass our core values through every interaction; internally and externally • Effectively manage approximately five mid-tier and enterprise accounts • Meet and exceed department level KPIs, such as client growth and goal attainment. Your core KPIs will be client NSMs (North Star Metrics) and Client Satisfaction scores • Build client trust and relationships that create consistent renewals • Cross-sell services that align with client goals and objectives • Clearly communicate results with client point of contact and executives • Exceptional decision making, as it relates to strategic direction for accounts