GRVT TECHNOLOGIES - Head of Marketing
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Requirements
• You are a Web3-native marketing leader who understands markets, narratives, and network effects at a fundamental level. You combine strategic clarity with executional excellence, and thrive in fast-moving, high-growth environments. • Web3-native marketing leader • Deeply embedded in the Web3 ecosystem, with strong understanding of DeFi, token markets, and on-chain user behaviour. • 8–10 years of marketing experience, including 3+ years in leadership roles within high-growth Web3 or crypto companies. • Proven track record of leading successful TGE or token launch campaigns end-to-end. • Demonstrated ability to build and scale high-engagement communities across X, Discord, and Telegram. • Hands-on experience in performance marketing and growth execution. • Strong proficiency in leveraging AI tools to accelerate marketing outcomes. • Exceptional storytelling ability across retail, institutional, and developer audiences. • Strong cross-functional leadership and collaboration skills. • Fluent in English, with experience operating across global/APAC markets. • Experience at a crypto exchange, DEX, or trading-focused DeFi protocol. • Proven success scaling products across APAC and emerging Web3 markets. • Strong existing network within KOLs, crypto media, and ecosystem partners. • Experience building marketing functions from 0→1 in a startup environment.
Responsibilities
• We are seeking a Head of Marketing who operates as a market strategist, narrative architect, and ecosystem builder — capable of translating product innovation into market dominance. This role requires both high-level strategic thinking and hands-on execution, augmented by AI-native workflows. • Head of Marketing • 1. GTM & Growth Strategy • Own and orchestrate a global marketing strategy across brand, growth, content, and ecosystem expansion. • Lead end-to-end go-to-market (GTM) strategies for token launches, major product releases, and platform milestones — from narrative design to liquidity and adoption outcomes. • Architect and execute GRVT’s Token Generation Event (TGE) strategy as a top priority, spanning pre-launch positioning, exchange listings, and sustained post-TGE engagement. • Token Generation Event (TGE) • Design multi-phase campaign systems aligned with product, tokenomics, and partnership roadmaps to ensure precision in timing and messaging. • Shape market understanding of token utility, governance, and staking mechanisms for a sophisticated DeFi audience. • 2. Community, Liquidity & Network Effects (Upgraded) • 2. Community, Liquidity & Network Effects • (Upgraded) • Design and scale GRVT’s community as a strategic growth and liquidity layer, not just a communication channel. • strategic growth and liquidity layer • Architect network effects across X (Twitter), Discord, Telegram, and emerging platforms — driving compounding engagement, retention, and on-chain participation. • Build structured community systems (ambassador programs, contributor loops, incentive design) that convert users into advocates, liquidity providers, and long-term ecosystem participants. • Lead high-impact activations (AMAs, campaigns, trading competitions, governance participation) tied directly to product adoption and capital inflows. • Continuously optimise community signal quality, engagement depth, and conversion into trading and staking behaviours. • 3. Brand, Narrative & Market Positioning • Define and evolve GRVT’s positioning as a category-defining exchange at the intersection of self-custody, yield, and trading infrastructure. • Craft high-conviction narratives that resonate across retail, institutional, and developer audiences. • Lead a multi-channel content strategy that simplifies complex DeFi primitives into compelling, conversion-driven storytelling. • Establish GRVT as a thought leader in on-chain trading, capital efficiency, and tokenized financial infrastructure. • 4. Strategic Partnerships & Ecosystem Expansion • Build and manage high-leverage relationships with KOLs, crypto media, exchanges, and DeFi protocols. • Identify and execute co-marketing and co-liquidity opportunities with ecosystem partners, launchpads, and infrastructure players. • Expand GRVT’s presence within the broader Web3 ecosystem, driving both brand credibility and user acquisition through partnerships. • 5. Performance Marketing & Token Promotion • Own the full performance marketing stack — including paid acquisition, SEO/SEM, and growth experimentation. • Maintain rigorous tracking of CAC, LTV, activation, and retention metrics across all funnels. • Lead coordinated token promotion strategies across community, content, paid, and partner channels. • Build a culture of experimentation, analytics, and continuous optimisation. • 6. Team & Operating System • Build and lead a high-performance marketing organisation across growth, content, brand, and community functions. • Establish a scalable marketing operating system — integrating planning, execution, analytics, and feedback loops. • scalable marketing operating system • Drive cross-functional leadership and alignment across Product, BD, Design, and Leadership teams to ensure cohesive execution of GTM priorities. • cross-functional leadership and alignment • Lead complex, cross-regional marketing initiatives and act as the central owner of major strategic projects (e.g. TGE, product launches, ecosystem campaigns). • Own and manage the global marketing budget, with clear reporting on ROI, growth impact, and strategic outcomes. • Leverage AI tools to enhance speed, quality, and scalability across content, analytics, and campaign execution.
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