New Era Technology - Consumer Experience Insights Lead
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Requirements
• 5+ years in digital analytics, consumer experience insights, or a similar insights-to-action role. • Hands-on proficiency with GA4 and Adobe CJA (custom explorations, segments, attribution analysis). • Experience with Medallia heatmaps/surveys or comparable VoC platforms. • Demonstrated ability to deliver prioritized, actionable recommendations. • Proven skill communicating complex findings to non-technical stakeholders. • Strong understanding of web UX, journey mapping, and conversion optimization. • LANGUAGE SKILLS: Proficient in English and communication • Additional Preferences: Pharmaceutical/healthcare digital experience (including regulated content review), familiarity with Adobe Target/AEP, experience with visualization tools (Power BI, Tableau, Looker), knowledge of SEO analytics, familiarity with Agile/SAFe frameworks, and understanding of CMS platforms (Adobe AEM). • PHYSICAL DEMANDS: REMOTE. Regular use of hands and fingers to operate a computer keyboard, mouse, and other office equipment. Regular, repetitive movements such as typing, mouse movements, and scrolling. Ability to hear and understand spoken communications, both in person and via remote communication tools. Ability to see and read computer screens and printed documents, as well as adjust focus. This includes prolonged periods of looking at a computer screen. • PHYSICAL DEMANDS: • WORK ENVIRONMENT: Remote • WORK ENVIRONMENT: • EXPECTED HOURS OF WORK: Monday-Friday, Standard Business Hours (CST/EST) • EXPECTED HOURS OF WORK: • TRAVEL: potential for occasional/once a year for a conference. • TRAVEL: • To perform the job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed above are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. • This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee. Other duties, responsibilities and activities may change or be assigned at any time with or without notice. • EEO/AA Statement • New Era Technology provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, national origin, religion, pregnancy, marital status, gender identity, age, physical or mental disability, or covered veteran status. • In addition to federal law requirements, New Era Technology complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. • Below is the pay range of this position for considered candidates based on qualifications and experience. • New Era Technology, LLC., and its subsidiaries (“New Era” “we”, “us”, or “our”) in its operating regions worldwide are committed to respecting your privacy and recognize the need for appropriate protection and management of any Personal Data that you may provide us. In this, we are also committed to providing you with a positive experience on our websites and while using our products, services and solutions (“Solutions”). • View our Privacy Policy here https://www.neweratech.com/us/privacy-policy/ • We never ask candidates to pay any fees at any point in our hiring process. If you are ever asked to provide payment for training, certification, equipment, or any other purpose, it is not from our company. Only communications from our official company channels should be trusted. Please note our official email domain is @neweratech.com. If you suspect fraudulent activity, please contact us immediately at [email protected] . • @neweratech.com
Responsibilities
• Turn Data into Story: Synthesize behavioral, journey, and performance data into clear, actionable insights; build narratives connecting site activity to consumer challenges and business outcomes; deliver recurring, tailored insight packages to stakeholders. • Turn Data into Story: • Own the Customer Journey: Map and analyze end-to-end digital experiences to identify friction, drop-off points, and unmet needs; maintain a portfolio-level experience health dashboard. • Own the Customer Journey: • Drive Action & Optimization: Partner with product, marketing, UX, and engineering to prioritize improvements; lead test-and-learn strategies (A/B testing, personalization); measure the impact of post-launch changes. • Drive Action & Optimization: • Champion the Customer Voice: Integrate Voice of Customer (VoC), behavioral analytics, and qualitative insights into a unified understanding; proactively surface insights to DTC Product Managers. • Champion the Customer Voice: • Influence Strategy: Advocate for customer-first thinking; make complex data accessible for leadership; apply industry trends and competitive benchmarks to elevate capabilities. • Influence Strategy: • COMPETENCY: • Digital analytics and journey analysis • Storytelling and executive communication • Experimentation and optimization frameworks • Cross-functional leadership • Customer-centric thinking • REQUIRED EDUCATION: Bachelor’s degree in Marketing Analytics, Digital Marketing, Data Science, Human-Computer Interaction (HCI), or a related field.
Benefits
• New Era Technology, LLC., and its subsidiaries (“New Era” “we”, “us”, or “our”) in its operating regions worldwide are committed to respecting your privacy and recognize the need for appropriate protection and management of any Personal Data that you may provide us. In this, we are also committed to providing you with a positive experience on our websites and while using our products, services and solutions (“Solutions”). • View our Privacy Policy here https://www.neweratech.com/us/privacy-policy/ • We never ask candidates to pay any fees at any point in our hiring process. If you are ever asked to provide payment for training, certification, equipment, or any other purpose, it is not from our company. Only communications from our official company channels should be trusted. Please note our official email domain is @neweratech.com. If you suspect fraudulent activity, please contact us immediately at [email protected] .
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