wrapbook - Senior Customer Marketing Manager

• Establish the Customer Marketing Function • Establish Wrapbook's Customer Marketing practice from the ground up, defining the • strategy, priorities, and operational model. • Own the full customer lifecycle from onboarding and adoption through retention and advocacy, developing programs that move customers forward at every stage. • Design and execute community strategies that meaningfully engage Wrapbook's core audiences including finance executives and production accountants. • Build and manage Wrapbook's Customer Advisory Board, cultivating a high-trust forum for strategic feedback and customer partnership. • Design and launch additional community groups focused on Enterprise executives and production accountants. • Cross-Functional Collaboration • Partner closely with Product, Product Marketing, Client Operations, and executive leadership to align customer marketing initiatives with business priorities and product initiatives. • Customer Communications • Own key customer communication channels, including email and in-product messaging, to guide customers from onboarding through renewal and advocacy. • Develop and maintain a content and messaging strategy that is timely, relevant, and reflective of where each customer is in their journey. • Automation, AI & Operational Excellence • Partner with our customer success AI leader to identify automation and workflow improvements to streamline execution and improve scalability across the customer marketing function. • Lead by example in responsible AI usage in marketing, improving the quality and speed of strategic insight generation. • WHAT YOU'LL HAVE: • 7+ years of experience in customer marketing, lifecycle marketing, or a closely related field. • Demonstrated experience building or significantly scaling a customer marketing function. • Strong command of lifecycle marketing strategy, including segmentation, journey mapping, and multi-channel campaign execution. • Hands-on experience with customer communication platforms (email, in-product messaging) and marketing automation tools. • Proven ability to run a Customer Advisory Board or similar structured customer engagement program. • Data-driven mindset with the ability to define success metrics, analyze performance, and iterate quickly. • Experience using AI tools to accelerate research, content production, or customer insight workflows with a genuine curiosity about what's coming next. • Excellent written communication skills and a sharp editorial instinct for what customers actually need to hear. • Collaborative, low-ego, and energized by working in a fast-moving, distributed environment.