Nex - Senior Art Director
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Requirements
• 7+ years of experience in brand, marketing, or creative roles, either in-house or at an agency. • Proven experience leading creative direction for campaigns and multi-channel initiatives. • Experience working with and directing external creative partners. • Strong conceptual thinking and the ability to translate strategy into compelling visual ideas. • Excellent taste and attention to detail across typography, layout, color, and composition. • Fluency in modern design tools (Adobe Creative Suite, Figma, etc.), with a focus on ideas and outcomes over tools. • Ability to both lead creatively and execute hands-on work at a high level. • Collaboration & Mindset • Clear, thoughtful communicator who gives constructive and actionable feedback. • Comfortable operating in a small, fast-moving environment with evolving priorities. • Strong sense of ownership and accountability for creative outcomes. • Passion for building a brand that is playful, distinctive, and emotionally resonant. • A portfolio demonstrating strong conceptual thinking, visual storytelling, and high-quality execution. • Examples of campaign-level work and brand systems are strongly preferred. • Clear articulation of your role in shaping creative direction and outcomes.
Responsibilities
• Creative Direction & Brand Stewardship • Define, uphold, and evolve Nex’s visual language across all brand and marketing channels. • Set a high bar for craft, clarity, and originality, ensuring all work feels cohesive and on-brand. • Lead creative concepting for campaigns, product launches, and brand initiatives, from early ideas through execution. • Provide strong creative judgment and clear feedback to elevate the work of others. • Campaigns & Product Launches • Lead the creative vision for product launches, including Nex Playground, accessories, and future products. • Develop campaign concepts, visual systems, and hero moments that scale across channels. • Oversee execution of launch assets across digital, retail, and owned channels, ensuring creative integrity end-to-end. • Digital & Marketing Channels • Own the creative direction for Nex’s website, social media, and email marketing. • Translate marketing strategy into compelling visual storytelling that resonates with parents and families. • Ensure consistency and quality across all digital touchpoints. • Retail & E-Commerce • Retail & E-Commerce • Set creative direction for retail and e-commerce experiences, including PDPs, templates, in-store materials, and marketplaces such as Amazon. • Balance brand storytelling with performance-driven retail requirements. • Evolve retail creative standards as the product ecosystem grows. • Collaboration & Execution • Partner closely with Marketing, Product, and Growth teams to align creative with business goals. • Direct and collaborate with external agencies, freelancers, and vendors, providing clear creative guidance and feedback. • Contribute hands-on design work for high-impact initiatives when needed.
Benefits
• Competitive compensation package. • Flexible working hours and vacation policy. • Product-driven culture that treasures talents and individual growth. • Front-row seat and hands-on experience with cutting edge technologies in the evolving gaming field • Nex is located in San Jose, California, USA and Hong Kong. Learn more about us at nex.inc/who-we-are.We encourage applications even if you don’t meet more than 50% of the requirements — we believe that experience comes in many forms! • San Jose, California, USA • Hong Kong
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