Justworks - Senior Product Marketing Manager, International
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Requirements
• The mission of Justworks’ Product Marketing team is to define, articulate, and differentiate our value proposition to the right audiences—positioning our products for growth, adoption, and long-term success. • As Justworks expands its global footprint, International is a critical growth lever for the business. We are seeking a strategic and execution-oriented Senior Product Marketing Manager, International to lead go-to-market strategy, positioning, and growth initiatives across our international product portfolio. • This role sits at the intersection of Product, Revenue, and Marketing—ensuring our international solutions resonate across markets, support scalable expansion, and drive measurable business impact. You will shape how we bring global hiring, payroll, and compliance solutions to market, balancing global consistency with local relevance. • This role is ideal for a PMM who thrives in complexity, understands multi-market dynamics, and can translate nuanced global products into clear, compelling value propositions for diverse audiences. • Your Success Profile • Minimum of 5 years of Product Marketing for tech/software products (B2B / B2B2C preferred) • Experience supporting international or multi-market products; familiarity with global expansion, EOR, global payroll, or compliance solutions strongly preferred. • Proven ability to lead end-to-end go-to-market strategy for new product launches and expansions. • Strong analytical skills with experience leveraging market data and performance metrics to inform strategy. • You are a strong communicator and storyteller, communicating concepts and ideas in different formats depending on the need, and revising your approach. • Experience partnering with Product teams to influence roadmap and positioning decisions. • Demonstrated success working cross-functionally across teams and functions. • Exceptional written and verbal communication skills; ability to simplify complex concepts. • Comfort operating in a fast-paced, evolving environment with global stakeholders. • The base wage range for this position based in our New York City Office is targeted at $147,000.00 - $190,000.00 per year. • Actual compensation is based on multiple factors that are unique to each candidate, including and not limited to skill set, level of relevant experience, and specific work location. Salary ranges for positions based in other locations may differ based on the cost of labor in that location. • For more information about Justworks’ Total Reward Philosophy, including all of the perks and benefits we are proud to offer our team members, please visit Total Rewards @ Justworks. • Diversity At Justworks • Justworks is committed to maintaining a workplace where diversity of identity, culture, and life experience is the norm and is celebrated authentically and respected consistently. Diversity in our work, our people, and our product drives creativity and innovation, entrepreneurial leadership and integrity, competitiveness, and collaboration throughout our business and in the market. We depend on our differences to make our team stronger, our workplace more dynamic, and our product accessible to all of our customers.
Responsibilities
• Lead go-to-market strategy for Justworks’ International product portfolio, including new market launches, feature expansions, and multi-country solutions. • Define and evolve positioning and messaging that articulates our global value proposition while accounting for regional nuance. • Partner closely with Product to influence roadmap priorities through customer insight, competitive intelligence, and market analysis. • Conduct international market research to identify expansion opportunities, customer segments, buyer personas, and adoption barriers. • Develop scalable launch frameworks that support localization, regulatory considerations, and cross-functional readiness. • Partner with Growth and Lifecycle teams to drive acquisition, activation, engagement, and retention across international customer cohorts. • Analyze performance metrics (pipeline, adoption, expansion, retention) to inform iteration and long-term strategy. • As a Senior PMM, International, how results are achieved is paramount to your success and ultimately our success as an organization. In this role, your foundational knowledge, skills, abilities, and personal attributes are anchored in the following competencies: • Strategic thinking: You connect international priorities and messaging to broader company growth and expansion strategy. • Strategic thinking: • Global mindset: You understand how to balance global consistency with local market nuance. • Global mindset: • Customer-centric orientation: You ground decisions in market insight and customer value across diverse regions. • Customer-centric orientation: • Analytical rigor: You leverage data to inform segmentation, prioritization, and growth strategy. • Analytical rigor: • Cross-functional leadership: You influence Product, Revenue, and Marketing partners without direct authority. • Cross-functional leadership: • Operational excellence: You manage complex, multi-stakeholder initiatives across time zones and functions. • Operational excellence: • Clear communication: You translate regulatory and operational complexity into simple, compelling narratives. • Clear communication: • Results-driven: You focus on measurable impact—pipeline growth, product adoption, expansion revenue, and retention. • Results-driven: • In addition, all Justworkers focus on aligning their behaviors to our core values known as COGIS. It stands for: • Camaraderie - Day to day you can be seen working together toward a higher purpose. You like to have fun. You’re an active listener, treat people respectfully, and strongly desire to know and help others. • Camaraderie • Openness - Your default is to be open. You're willing to share information, understand other perspectives, and consider new possibilities. You’re curious, ask open questions, and are receptive to thoughts and feedback from others. • Openness • Grit - You demonstrate grit by having the courage to commit and persevere. You’re committed, earnest, and dive in to get the job done well with a positive attitude. • Integrity - Simply put, do what you say and say what you'll do. You’re honest and forthright, have a strong moral compass, and strive to match your words with your actions while leading by example. • Integrity • Simplicity - Be like Einstein: “Everything should be made as simple as possible, but no simpler.” • Simplicity
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