omniscient - Senior Paid Advertising Strategist
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Requirements
• 4-6+ years of hands-on paid media experience, with at least 2 years in a B2B SaaS or B2B lead gen context • 2+ years in an agency setting managing multiple client accounts simultaneously • Deep proficiency in Google Ads (Search, Performance Max, YouTube, Display) and LinkedIn Ads • Proven experience managing $50K-$200K+ monthly ad budgets with direct accountability for performance • Strong command of campaign architecture, bid strategies, audience targeting, conversion tracking, and attribution • Experience with full-funnel B2B marketing: demand gen, lead gen, ABM, and pipeline acceleration • Excellent client communication skills with the ability to translate platform data into business-level insights • Self-directed operator who thrives with autonomy and minimal hand-holding • Strong Preferences • Experience building a paid media function or service line from scratch (agency or in-house) • Familiarity with SEO and content marketing, and a genuine interest in how paid and organic work together • Comfort with AI tools (ChatGPT, Claude, Gemini) for campaign optimization, ad copy generation, and workflow automation • Experience with Google Analytics 4, Google Tag Manager, HubSpot, Salesforce, or similar CRM/analytics platforms • Meta Ads experience for B2B (not required but a plus, given the B2C-heavy nature of Meta) • Familiarity with programmatic, CTV, or Reddit Ads as emerging B2B channels • Key Performance Indicators • Your success will be measured against clear outcomes, not activity metrics: • Client ROAS and CPL/CAC targets met or exceeded across your book of business • Client retention rate above 90% for paid media engagements • Documented, repeatable playbook delivered within 90 days • Positive unit economics (team-member EBITDA target) demonstrated by end of Q3 2026 • At least 2 case studies with quantified results within first 6 months
Responsibilities
• Campaign Strategy and Execution • Own end-to-end campaign management across Google Ads, LinkedIn Ads, and Meta Ads for B2B SaaS clients • Build, launch, and optimize paid search, paid social, display, and YouTube campaigns tied to pipeline and revenue goals • Manage client budgets ranging from $20K-$200K+/month with full accountability for ROAS, CPL, and CAC targets • Execute keyword research, audience development, bid optimization, ad copy creation, and landing page recommendations • Develop and run structured testing programs across creative, audiences, bidding strategies, and campaign structures • Integration with Organic Growth • Collaborate with SEO and content strategists to build integrated paid-organic programs that maximize total growth • Use paid to amplify high-performing organic content, capture branded and non-branded demand, and accelerate time-to-pipeline • Develop paid strategies informed by our GEO and AI visibility research, particularly around AI-driven search and LLM citation patterns • Identify cross-sell opportunities within existing organic-only accounts and support business development with paid media audits and proposals • Reporting, Analysis, and Client Communication • Own weekly and monthly performance reporting with clear narrative connecting spend to pipeline impact • Present results and strategic recommendations to clients and internal stakeholders with business-level context, not just platform metrics • Build attribution frameworks that connect paid activity to downstream revenue, working with client marketing and sales teams • Leverage AI tools and automation to streamline campaign management, reporting, and optimization workflows • Practice Building (0-to-1) • Define and document the Omniscient paid media playbook: processes, SOPs, templates, QA checklists, and onboarding flows • Establish pricing and packaging recommendations for paid media services based on early engagement learnings • Prove unit economics within the first 90 days to build the case for scaling the team • Contribute to hiring and onboarding the next 1-2 paid media team members as the practice grows
Benefits
• Foundational role: you are building this from scratch with full ownership and a direct line to the CEO • Built-in demand: clients are already asking for paid media, so you start with warm opportunities, not a cold pipeline • AI-first culture: we invest heavily in AI tooling and workflows, and expect you to push what is possible in paid media with AI • Strong organic foundation: you are joining an agency with deep SEO, GEO, and content expertise, giving your paid work strategic context that most agencies lack • Bootstrapped and profitable: no VC pressure, no burn rate anxiety, just smart growth • Fully remote with a collaborative, async-first team across the US and Latin America
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