PartsBase Inc. - Senior Employee Advocacy Manager

• Program Strategy & Leadership • Define the vision and roadmap for PartsBase’s employee advocacy program across LinkedIn and other relevant channels. • Establish KPIs tied to engagement, impressions, referral traffic, lead generation, and recruiting impact. • Lead cross-functional planning with Marketing, Sales, HR, and Leadership to integrate advocacy into campaigns. • Team & Employee Enablement • Coach, mentor, and motivate employees to participate in the advocacy program. • Design and lead training on LinkedIn best practices, personal branding, content creation, and advocacy tools. • Foster a culture of advocacy with gamification, recognition programs, and internal communications. • Tool & Platform Management • Oversee employee advocacy platforms (SocialHP, Hootsuite Amplify, DSMN8, etc.) for content curation, approval, and scheduling. • Ensure seamless sharing experiences while maintaining brand consistency and compliance. • Content Strategy & Collaboration • Collaborate with Marketing, Sales, and HR to develop high-quality content: company news, blogs, product updates, thought leadership, and employee stories. • Provide guidance and frameworks that allow employees to share content authentically and effectively. • Measurement & Reporting • Track and analyze engagement metrics: shares, impressions, click-throughs, lead attribution, recruiting impact, and ROI. • Recommend program optimizations based on data insights. • Campaign & Cross-Functional Support • Activate employee networks to amplify marketing campaigns, sales initiatives, and talent acquisition efforts. • Ensure advocacy strategies align with business objectives and B2B marketplace goals. • Best Practices & Compliance • Maintain up-to-date knowledge of LinkedIn trends, social media best practices, and compliance requirements. • Ensure all advocacy activities meet company policies, data privacy, and regulatory standards.