ontic - Director of Marketing, Public Sector and Partnerships
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Requirements
• Ontic is looking for a Director of Marketing to drive in-market demand for our Federal and Partner programs. In this role you will report into the Marketing Department with cross functional ownership leading and executing the go-to-market strategy that drives awareness, engagement, and growth within the Federal sector and across Ontic’s partner ecosystem. • 10+ years of experience in B2B marketing, with a strong background in federal or public sector marketing, partner/channel marketing, or field marketing. • Deep understanding of federal procurement cycles, government contracting, and channel ecosystems. • Proven success in designing and executing federal go-to-market and/or partner growth strategies that drive measurable pipeline impact. • Strong leadership, collaboration, and communication skills, with the ability to influence cross-functional stakeholders. • Experience working within IT, cybersecurity, threat intelligence, SaaS, or public safety technology industries is highly preferred. • Proficiency in Marketo (or other comparable MAP/ESP) and Salesforce. Experience with ABM platforms like Demandbase, 6sense, or Terminus for audience segmentation and account-level engagement measurement are a plus. • Experience using AI tools (e.g., ChatGPT, Notebook, Gemini, Mutiny, or similar) to support campaign development, content personalization, and marketing operations. • Strategic thinker with strong analytical and organizational capabilities. • Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Ontic we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role, we encourage you to apply anyways. You may be just the right candidate for this or other roles. • Ontic prioritizes the full inclusion of qualified individuals, providing necessary accommodations for those with disabilities to perform essential job functions. If you need assistance during the application or interview process or job tasks, please contact us at [email protected] or call (512) 572-7400
Responsibilities
• Strategic Leadership & Marketing (US Public Sector + Partnerships) • Develop and execute go-to-market strategies to grow pipeline within US public sector (primarily Federal). • Collaborate closely with federal and partnership sales leaders to identify market opportunities, shape messaging, and align marketing initiatives to revenue goals. • Represent the voice of the federal customer, ensuring Ontic’s marketing and communications resonate with mission-driven government and security audiences. • Oversee Market Development Fund (MDF) planning, partner communications, and performance measurement to maximize ROI and partner engagement. • Collaborate with Ontic’s alliances team to co-market integrations that strengthen Ontic’s ecosystem presence. • Field Event and Integrated Campaigns • Lead and execute integrated marketing programs tailored to the public sector buying cycle, including account-based marketing (ABM), digital campaigns, and field activations. • Own the strategy and execution for federal and partner events including tradeshows, government security conferences, executive roundtables, partner summits, and field events. • Ensure brand consistency, clear messaging, and seamless event experiences from pre-event planning through post-event follow-up. • Own the content marketing strategy and calendar for partner and federal marketing campaigns • Design and lead partner marketing programs and co-marketing initiatives, including joint campaigns and content strategies with Ontic’s thought leader, referral, reseller, distributor, and alliance partners to extend market reach and drive mutual pipeline growth. • Cross Functional Collaboration • Partner with sales and communications teams to integrate event activities into broader campaigns that support demand generation goals. • Partner with the Field Marketing, Events and ICP Marketing teams to align major campaign and event strategies with targeted federal accounts and partner ecosystems • Work with Ontic’s brand and communications team on messaging • Partner with Product Marketing and Enablement to bring solutions and messaging to partners and market-facing teammates • Measurement & Optimization • Define and track KPIs for pipeline growth, partner performance, and marketing impact across all federal and channel initiatives. • Analyze data and insights to optimize marketing investments, refine messaging, and identify new opportunities for growth. • Manage budgets, vendors, and timelines to deliver high-impact results efficiently and effectively.
Benefits
• HSA Contribution • Learning Stipend • Flexible PTO Policy • Quarterly company ME (mental escape) days • Generous Parental Leave policy • Mobile Phone Reimbursement • Anniversary & Milestone Celebrations • Ontic is an equal-opportunity employer. We are committed to a work environment that celebrates diversity. We do not discriminate against any individual based on race, color, sex, national origin, age, religion, marital status, sexual orientation, gender identity, gender expression, military or veteran status, disability, or any factors protected by applicable law. • All Ontic employees are expected to understand and adhere to all Ontic Security and Privacy related policies in order to protect Ontic data and our clients data. • Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Ontic we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role, we encourage you to apply anyways. You may be just the right candidate for this or other roles. • Ontic prioritizes the full inclusion of qualified individuals, providing necessary accommodations for those with disabilities to perform essential job functions. If you need assistance during the application or interview process or job tasks, please contact us at [email protected] or call (512) 572-7400
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