meridianlink - Principal Demand Generation Campaign Manager
Upload My Resume
Drop here or click to browse · Tap to choose · PDF, DOCX, DOC, RTF, TXT
Requirements
• This person will act as a career-level professional and subject matter expert in customer demand generation and expansion motions. The role will have work that will include new, highly complex, or highly impactful to the business. The individual should have complete knowledge and a full understanding of the area of specialization, principles, and practices within a professional discipline. The role will include work on problems of diverse scope where analysis of information requires evaluation of identifiable factors. Work is expected to be done independently through independent judgment. • 6–8+ years of experience in B2B demand generation, lifecycle marketing, or digital marketing, ideally in B2B SaaS or fintech • Proven success driving expansion, cross-sell, or post-sale demand within an existing customer base • Strong understanding of customer lifecycle marketing, account-based approaches, and sales-aligned campaign execution • Hands-on experience with marketing automation and CRM platforms, including campaign build, reporting, and optimization • Highly analytical and data-driven, with the ability to turn insights into clear actions and recommendations • Strong project management skills with the ability to manage multiple priorities in a fast-paced environment • Excellent collaboration and communication skills, with confidence partnering with Sales and senior stakeholders • Bachelor’s degree or equivalent practical experience
Responsibilities
• Own customer demand strategy for assigned products and segments, driving qualified expansion and cross-sell pipeline through targeted, multi-channel campaigns • Plan and execute integrated demand programs across email, paid media, digital advertising, webinars, events, content syndication, and sales-triggered campaigns • Partner closely with Customer Sales and Account Management to align campaigns to sales plays, priorities, and pipeline goals, ensuring strong follow-up and conversion • Translate customer data and intent signals (usage, engagement, lifecycle stage, firmographics) into actionable audience segmentation and messaging strategies • Drive pipeline outcomes, not just activity—owning performance against KPIs including engagement, MQLs, sales-ready accounts, pipeline dollars, and revenue influence • Leverage marketing automation and CRM platforms (e.g., HubSpot, Marketo, Salesforce) to build, execute, and optimize campaigns at scale • Continuously optimize performance through testing, experimentation, and analytics across messaging, channels, and targeting • Collaborate cross-functionally with Product Marketing, Customer Marketing, Sales, Digital, and Creative to develop compelling, customer-specific content and assets • Manage budgets and forecasts for assigned programs, optimizing spend to maximize ROI and pipeline contribution • Set standards that scale customer demand generation by developing playbooks, best practices, and reporting frameworks; sharing insights and recommendations; and improving cross-functional ways of working to increase pipeline impact
Benefits
• $104,148 – $177,600 • MeridianLink runs a comprehensive background check, credit check, and drug test as part of our offer process. • It is not typical for offers to be made at or near the top of the salary range. The actual salary will be determined based on experience and other job-related factors permitted by law including geographical location. • t is not typical for offers to be made at or near the top of the salary range. • Meridianlink offers: • Insurance coverage (medical, dental, vision, life, and disability) • Flexible paid time off • 401(k) plan with company match • All compensation and benefits are subject to the terms and conditions of the underlying plans or programs, as applicable and as may be amended, terminated, or superseded from time to time. • Upload your resume here to autofill key application fields. • Drop your resume here! • Parsing your resume. Autofilling key fields... • or drag and drop here • If above question is "Other" please add the source below. • I prefer not to answer • Black or African American • Hispanic, Latino, or Spanish origin • Indigenous Peoples, First Nations, Native American, or Alaska Native • Native Hawaiian or Other Pacific Islander • White / Caucasian • Middle Eastern or North African • Decline to self-identify • Hispanic or Latino - A person of Cuban, Mexican, Puerto Rican, South or Central American, or other Spanish culture or origin regardless of race. • Hispanic or Latino • White (Not Hispanic or Latino) - A person having origins in any of the original peoples of Europe, the Middle East, or North Africa. • White • Black or African American (Not Hispanic or Latino) - A person having origins in any of the black racial groups of Africa. • Native Hawaiian or Other Pacific Islander (Not Hispanic or Latino) - A person having origins in any of the peoples of Hawaii, Guam, Samoa, or other Pacific Islands. • Asian (Not Hispanic or Latino) - A person having origins in any of the original peoples of the Far East, Southeast Asia, or the Indian Subcontinent, including, for example, Cambodia, China, India, Japan, Korea, Malaysia, Pakistan, the Philippine Islands, Thailand, and Vietnam. • Asian • American Indian or Alaska Native (Not Hispanic or Latino) - A person having origins in any of the original peoples of North and South America (including Central America), and who maintain tribal affiliation or community attachment. • American Indian or Alaska Native • Two or More Races (Not Hispanic or Latino) - All persons who identify with more than one of the above five races. • Two or More Races • Hispanic or Latino • White (Not Hispanic or Latino) • Black or African American (Not Hispanic or Latino) • Native Hawaiian or Other Pacific Islander (Not Hispanic or Latino) • Asian (Not Hispanic or Latino) • American Indian or Alaska Native (Not Hispanic or Latino) • Two or More Races (Not Hispanic or Latino) • I identify as one or more of the classifications of protected veteran listed above • I am not a protected veteran
No credit card. Takes 10 seconds.