cygnify - Assistant Manager, Customer Value Management
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Requirements
• Degree in Marketing, Business, Statistics or similar field • Minimum 3-5 years of work experience in campaign management, preferably in telecommunications, tech, FMCG or a related industry • Good working knowledge of SQL as well as Tableau • Ability to work independently as well as in a team in a fast-paced environment • Strong analytical, problem-solving and communication skills
Responsibilities
• Customer Strategy & Campaign Planning • Develop and execute customer lifecycle strategies to drive retention, engagement, and customer value • Leverage customer data and analytics to identify insights, behavioral triggers, and growth opportunities • Utilize SQL and analytics tools to support segmentation, targeting, and performance analysis • Develop and optimize Next Best Offer (NBO) / decisioning frameworks in collaboration with Data Science/Analytics teams • Plan and deliver targeted retention, upsell, and cross-sell campaigns to achieve churn reduction and revenue growth • Design and implement personalized offers and propositions to drive product adoption and customer loyalty • Build business cases and collaborate with cross-functional teams (e.g., Product, Marketing, Digital, Sales) to deliver initiatives • Campaign Execution & Optimization • Manage end-to-end campaign execution across multiple channels (e.g., email, SMS, app push, digital platforms) • Drive automation of marketing journeys to enable scalable, trigger-based, and real-time engagement • Implement test-and-learn approaches (e.g., A/B testing) to continuously improve campaign effectiveness • Monitor and optimize key performance metrics including conversion, engagement, retention, and ROI • Ensure strong campaign governance, including contact strategy, customer experience, and compliance
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