Fitt Talent Partners - Head of Marketing
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Requirements
• 7–12+ years of experience in digital marketing, with 3+ years owning growth for a DTC or ecommerce brand • Demonstrated success scaling an ecommerce brand from approximately $8M toward $20M+ in annual revenue • Proven ownership of revenue targets and ecommerce unit economics, including CAC, LTV, ROAS, MER, conversion rate, and payback period • Hands-on expertise with at least two core growth engines (e.g., paid social + email/SMS, SEO/content + affiliates, paid search + CRO) • Strong analytical fluency, including GA4, Shopify (or similar ecommerce platforms), attribution tools, and cohort-based analysis • Demonstrated ability to use AI and automation to materially increase testing velocity, insight generation, creative iteration, and execution throughput (e.g., LLMs for analysis/copy, creative generation tools for rapid iteration, and research tools for citation-backed insights in science- and health-adjacent domainsExceptional storytelling and copy instincts, paired with rigorous, data-driven decision making • Experience leading small teams and managing agencies, with a bias toward clarity, accountability, and execution • Interest or background in movement science, foot health, balance/fall-risk reduction, rehabilitation, or performance training strongly preferred
Responsibilities
• Integrated Growth Strategy, Campaigns & Narrative Leadership (35%) • Define and own the growth roadmap and annual ecommerce revenue, including channel mix, budget allocation, and quarterly targets for traffic, AOV, LTV, and contribution margin • Own economic decision-making, explicitly managing trade-offs between growth velocity, CAC, MER, inventory risk, and long-term LTV • Own our integrated marketing strategy, ensuring paid, organic, lifecycle, partnerships, content, and onsite experience operate as one system • Lead hero campaigns, product launches, and seasonal moments, setting campaign architecture, messaging frameworks, and success metrics • Set annual, quarterly, monthly marketing priorities in partnership with the leadership team • Ensure marketing decisions are grounded in both brand strategy and unit economics • Growth Engine: Performance, Lifecycle, Website & SEO (25%) • Take accountability for core ecommerce P&L levers: traffic, CAC, ROAS, MER, conversion rate, AOV, LTV, and payback period • Lead performance marketing across Meta, Google, Amazon, and emerging channels, setting CAC/LTV targets and managing agencies against outcomes • Own organic growth engines (SEO, content, affiliates, influencers) to reduce long-term reliance on paid media • Oversee lifecycle marketing (email/SMS): onboarding, education, retention, win-back, and cross-sell • Partner with the COO to optimize website UX, merchandising, CRO, landing pages, and SEO, using structured testing and experimentation • Brand, Content & Product Authority (15%) • Own our brand positioning, voice, and scientific credibility across all touchpoints • Become a subject-matter expert on our products, sensory technology, balance/fall-risk, and performance use cases • Translate complex neurosensory and movement science into clear, compliant, scalable messaging frameworks • Oversee content strategy and calendars across web, email, social, and partnerships • Collaborate closely with Founder on education, thought leadership, and clinical credibility • Team, Agency Oversight & Reporting (15%) • Lead and develop a lean, high-performing marketing team (social media associate) • Oversee all agency partners (performance, creative, lifecycle, SEO, PR), ensuring alignment and accountability • Define KPI frameworks and dashboards (traffic, CAC, ROAS, MER, LTV cohorts) • Deliver monthly reporting and executive insights, translating data into clear actions and decisions • Partnerships, Affiliates & Influencer Ecosystem (10%) • Oversee the Partnerships Manager and strategic brand relationships • Scale affiliate and influencer programs with a credibility-first lens (clinicians, performance experts, wellness leaders) • Leverage partnerships to extend trust, education, and demand—not just reach • Ensure partnerships reinforce our positioning in balance, movement longevity, and sensory health
Benefits
• Integrated Growth Strategy with Campaigns & Leadership Opportunity: A significant portion of the role involves leading integrated growth strategies that include campaign leadership. This suggests a comprehensive approach to driving marketing efforts and potentially includes opportunities for career advancement within Fitt Talent Partners or its client's organization, as well as exposure to innovative sensory products designed to improve balance, posture, and movement in the health and wellness industry. • Economic Decision Making: The role requires explicit management of trade-offs between growth velocity, customer acquisition cost (CAC), margin elasticity rate (MER), inventory risk, and long-term lifetime value (LTV). This benefit indicates a high level of responsibility for financial decision-making within the marketing department. • Integrated Marketing Strategy: The role involves owning an integrated marketing strategy that ensures all aspects—paid media, organic growth engines like SEO and content creation, partnerships, onsite experience, lifecycle marketing (email/SMS), as well as experimentation with AI for testing velocity and insight generation. This benefit suggests a holistic approach to managing the company's overall marketing efforts. • Leadership in Campaign Architecture: The role includes leading hero campaigns, product launches, and seasonal moments by setting campaign architecture, messaging frameworks, and success metrics. This responsibility indicates an opportunity for leadership development within Fitt Talent Partners or its client’s organization as well as exposure to innovative sensory products designed to improve balance, posture, and movement in the health and wellness industry. • Annual Marketing Priorities: The role requires setting annual marketing priorities in partnership with leadership teams at Fitt Talent Partners or its client’s organization. This benefit suggests an opportunity for career advancement within these organizations as well as exposure to innovative sensory products designed to improve balance, posture, and movement in the health and wellness industry. • Brand Positioning: The role involves owning brand positioning, voice, and scientific credibility across all touchpoints with potential opportunities for career advancement within Fitt Talent Partners or its client’s organization as well as exposure to innovative sensory products designed to improve balance, posture, and movement in the health and wellness industry. • Subject Matter Expertise: The role requires becoming a subject matter expert on our products, sensory technology, balance/fall risk, which suggests an opportunity for career advancement within Fitt Talent Partners or its client’s organization as well as exposure to innovative sensory products designed to improve balance, posture, and movement in the health and wellness industry. • Performance Marketing: The role includes leading performance marketing
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