valerie-group - Creative Brand Lead

• Ability to balance strategic thinking with hands-on execution • Understanding of creative best practices across Meta, TikTok, Pinterest, and YouTube (formats, ratios, creative fatigue, etc.) • Strong understanding of brand strategy, storytelling, and consumer psychology- Strong hands-on design understanding & capability with the ability to create high-quality static and motion creatives • Proficiency in Canva, Figma • Strong understanding of performance marketing and paid acquisition channels • Working knowledge of SEO and organic growth channels • Experience managing or working across multiple brands • Ability to collaborate with founders and stakeholders and translate brand vision into high-performing creative • 4–6 years of experience in brand strategy, creative strategy, performance creative, or similar hybrid roles • Wearing multiple hats when needed • Experience working with Agency & Start-up culture - FMC, Beverage, Consumables, E-commerce, B2C Primary experience • Ability to introduce new creative formats, narratives, and experimentation approaches • Experience building creative systems, frameworks from scratch • Familiarity with AI-assisted creative workflows or marketing tools • Basic knowledge on design tools like After Effects/Premiere Pro • What Success Looks Like • Brand Consistency & Clarity: alignment across ads, website, CRM, and content • Creative Performance Quality: % approved with minimal revisions • Founder & Stakeholder Satisfaction: trust, clarity, and decision velocity • Iteration Velocity: speed and effectiveness of post-feedback improvements • Innovation Contribution: new narratives, formats, and execution approaches introduced • Adoption & Reusability: usage of templates/frameworks by internal teams • Cross-Team Feedback: clarity, collaboration, speed, strategic impact • We take our values very seriously and ask that all team members reference (or keep in mind) values in dealing with conflict, challenges, opportunities and day to day operations. • Each individual's role is to also hold others accountable and themselves. • Accountability- own your part in it first. • Collaboration- take initiative with discipline and humility. • Resilience- to be steadfast, assess, and bounce back. • Selflessness- ‘what does it take to scale’. • Fun- be present and connect. • Our Product Team creates a prompt template from user (staff) instructions, action group, and knowledge bases. Then, leverages AI further to enhance and refine user experience. Staff may also update (modify) parts of the user input, orchestration plan directly, and the Agents response memory. With the ability to modify the prompt template, you gain better control over the AI Agent orchestration. Then based on the results, Agents will come up with recommendations and those will be reviewed by our product team and management. They continue to repeat their process, but the learnings are automatically being added into the prompt.