airalo - Performance Marketing Director
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Requirements
• 10+ years in performance marketing, growth, or a similar role • Experience managing and allocating multi million dollar marketing budgets • Strong experience across Paid Social, Search, and app based growth channels • Proven ability to make budget allocation decisions that drive measurable growth • Deep understanding of attribution, incrementality, and the limitations of both • Strong analytical thinking with the ability to turn data into decisions • Experience operating in ambiguous environments and making decisions with imperfect information • Clear and direct communication, with the ability to challenge and align stakeholders • Experience with MMM or advanced measurement frameworks • Background in mobile first or app based businesses • Experience in travel, marketplaces, or global consumer products • Familiarity with tools such as Adjust, GA4, Firebase, or similar ecosystems • If you're interested in applying to this role, please apply to the ad. • By applying, you acknowledge and agree that, in case of successful application, Airalo may request to run background checks as a condition for entering into an agreement with you. Rest assured that these checks will only occur upon your prior consent and at the end of the selection process, and will be strictly limited to what is allowed under the laws that are applicable to you. All data that you share or that we collect in connection with such checks will be processed in accordance with our Privacy Policy, available here: https://www.airalo.com/more-info/privacy-policy?srsltid=AfmBOooBT0rXAj1FaNelZ3VfN0wvhwzvAoxdtHnOKSVETpiSjiXVuycy • We sincerely thank all applicants in advance for submitting their interest in this opportunity. Airalo is an equal-opportunity employer and values diversity, equity & inclusion. We do not discriminate on the basis of race, religion, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We are committed to providing reasonable accommodations upon request for individuals with disabilities throughout our job interview process.
Responsibilities
• Own how we deploy performance marketing spend across markets and channels • Manage and optimize a multi million dollar budget to drive revenue and customer growth within CAC and payback targets • Build a system that moves budget quickly toward what’s working and away from what isn’t • Set clear rules for when to scale, test, or pull back spend • Translate attribution data, MMM insights, and historical performance into real budget decisions • Design and run incrementality tests, including geo holdouts and channel experiments • Work with Data to run tests that lead to clear decisions, not just directional insights • Define the role of each channel across the funnel and identify where each one actually works • Identify scaling opportunities, inefficiencies, and saturation points across channels and markets • Partner with Creative and Brand to improve performance through structured creative testing • Work closely with Data, Finance, and MarTech to align on measurement, forecasting, and tracking • Challenge assumptions and plans across teams to ensure we are prioritizing the highest-impact opportunities • Establish and enforce clear performance guardrails, including blended CAC and payback expectations
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