Plaid - Content Lead
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Requirements
• 15+ years of content marketing or editorial experience, with a focus on B2B or fintech. • 8+ years of experience in building and managing high-performing content teams. • Strong editorial judgment with ability to establish and enforce high editorial standards and a consistent voice. • Exceptional writing and storytelling skills, with the ability to create compelling narratives that simplify complex topics. • Strong analytical skills and ability to use data to assess content performance and drive program strategy. • Willing to flex across strategy and execution. Most roles at Plaid require ‘do-ers’ and this role is no different. • $193,200 - $358,800 a year • The target base salary for this position ranges from $193,200/year to $358,800/year in Zone 1. The target base salary will vary based on the job's location. • Our geographic zones are as follows: • Zone 1 - New York City and San Francisco Bay Area • Zone 2 - Los Angeles, Seattle, Washington D.C. • Zone 3 - Austin, Boston, Denver, Houston, Portland, Sacramento, San Diego • Zone 4 - Raleigh-Durham and all other US cities
Responsibilities
• Defining and scaling Plaid’s content strategy to drive demand generation and brand awareness. • Building a high-functioning editorial operation, ensuring voice and tone consistency across channels, and elevating Plaid’s brand through high-quality, integrated content. • Owning Plaid’s editorial calendar across Plaid’s owned channels. • Overseeing organic social strategy to develop an engaging social presence for Plaid that grows comprehension for our products and trust in our brand. • Partnering across marketing to align content with launches, campaigns, and demand generation goals. • Building processes that streamline creation, increase output, and ensure cross-channel alignment. • Managing and mentoring a lean content team and agencies. • Measuring content performance and sharing insights. • Our mission at Plaid is to unlock financial freedom for everyone. To support that mission, we seek to build a diverse team of driven individuals who care deeply about making the financial ecosystem more equitable. We recognize that strong qualifications can come from both prior work experiences and lived experiences. We encourage you to apply to a role even if your experience doesn't fully match the job description. We are always looking for team members that will bring something unique to Plaid!
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