fieldguide - Senior Director, Brand & Communications

• Proven experience helping define, create, or scale a product category, not just operating within an established one. • Experience supporting companies moving from early scale to category leadership. • Track record of building brand systems and narratives that scale with the business. • Direct involvement in category positioning, narrative development, and market education. • Background in vertical SaaS with a clear understanding of industry specific buyers and workflows. • Experience marketing to regulated or risk aware professions is a plus. • Ability to balance depth and credibility with simplicity and clarity. • Hands on experience marketing AI driven products or platforms. • Demonstrated ability to explain AI value in practical, outcome based terms. • Experience navigating buyer skepticism and trust concerns related to AI adoption. • Senior leadership experience in B2B SaaS brand, content, or product marketing. • History of close partnership with Product, Sales, and Executive teams. • Comfort operating in environments with incomplete information and evolving strategy. • Clear strategic thinking paired with hands-on execution. • Strong editorial judgment and copy instincts. • Ability to simplify complex concepts without losing accuracy. • Comfort operating with ambiguity and limited structure. • High bar for quality with a bias toward shipping.