Ping Identity - Marketing Operations Program Manager
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Requirements
• 5–8 years of experience in marketing operations, strategy, or a similar role within Enterprise B2B SaaS • Strong understanding of the lead-to-revenue lifecycle, including ICP, account-based marketing, and qualification frameworks (MQL, MQA, etc.) • Proven ability to lead complex, cross-functional initiatives end-to-end • Experience working with marketing and sales technologies such as Salesforce, Marketo, and 6sense • The ability to navigate the organization and influence priority calls using clear, data-backed evidence. • A knack for solving ambiguity and creating structure where the path forward isn't always clear. • Experience building or scaling account-based marketing or MQA frameworks • Background in marketing analytics, RevOps, or GTM strategy • Experience improving marketing data governance and quality • Familiarity with project management tools such as Asana • Deep technical familiarity with Marketo, Salesforce, and 6Sense. • Marketo, Salesforce, and 6Sense • Experience with Asana for enterprise-level process design. • Asana
Responsibilities
• Operationalize Ping’s Ideal Customer Profile (ICP) across systems, segmentation, territory design, and target account strategy • Define, implement, and scale the Marketing Qualified Account (MQA) framework in partnership with Analytics, RevOps, and IS • Support the evolution from lead-based to account- and buying group–centric marketing across platforms such as Salesforce, Marketo, and 6sense • Lead end-to-end execution of high-impact, cross-functional strategic initiatives (e.g., ICP refinement, MQA rollout, lead-to-ARR improvements, data governance, GTM pilots) • Act as an internal consultant to Marketing, taking on ambiguous, high-priority projects and driving them to completion • Design and optimize end-to-end marketing processes (intake → build → QA → launch → reporting) across tools like Asana and Helpdesk
Benefits
• Generous PTO & Holiday Schedule • Progressive Healthcare Options • Retirement Programs • Opportunity for Education Reimbursement • Commuter Offset (Specific locations) • Ping is the collective sum of all our individual experiences, backgrounds and influences and we pride ourselves in growing and learning together. We are committed to building an inclusive and diverse environment where everyone’s individuality is respected and everyone has an Identity. In recruiting for new colleagues, we welcome the unique contributions you can bring and encourage you to be your best self.
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