wpromote - Senior Manager, Lifecycle Marketing
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Requirements
• 4+ years of experience in lifecycle marketing, CRM, retention marketing, email marketing, or marketing automation using platforms such as SFMC, Pardot, Marketo, Klaviyo, Attentive, Braze, etc. • Experience executing and optimizing lifecycle marketing programs across multiple stages of the customer journey. • Strong understanding of customer segmentation, personalization, retention, and loyalty strategies. • Excellent verbal and written communication skills with a proactive mindset. • Experience contributing to lifecycle marketing programs that drive engagement, retention, and revenue growth. • Experience managing client relationships and presenting campaign performance and recommendations. • Experience with web analytics (GA4, etc) and setting up UTM tracking. • Ability to hit the ground running and pick up new skills.
Responsibilities
• Lifecycle Marketing Strategy & Client Communications • Managing lifecycle marketing programs across a portfolio of mid-market and enterprise clients. • Supporting the development and execution of customer journey strategies focused on acquisition, engagement, retention, and reactivation. • Serving as a strategic partner to client stakeholders by providing recommendations informed by performance data and lifecycle best practices. • Leading regular reporting, campaign reviews, and performance discussions with clients. • Identifying opportunities to improve lifecycle performance through segmentation, automation, personalization, and testing. • CRM & Omnichannel Marketing • Designing and optimizing lifecycle programs across email, SMS, push notifications, loyalty, direct mail, and emerging channels. • Building scalable segmentation, personalization, and automation strategies. • Building and optimizing automated lifecycle campaigns, including welcome, nurture, cart abandonment, post-purchase, win-back programs, and more. • Supporting clients in expanding and optimizing their lifecycle marketing and automation programs. • Ensuring best practices in deliverability, compliance, consent management, and data governance. • Testing, Optimization & Analytics • Developing and executing testing plans across messaging, creative, audience segments, and campaign cadence. • Monitoring campaign performance and identifying optimization opportunities. • Creating recurring reports and presenting key insights and recommendations to clients. • Tracking lifecycle KPIs, including engagement, conversion, retention, and revenue. • Monitoring deliverability and account reputation in-line with CAN-SPAM & GDPR. • Leveraging AI capabilities to streamline processes and develop new strategic ideas. • Martech & CRM Expertise • Working hands-on in ESP platforms such as Klaviyo, Attentive, Hubspot, SFMC, or others (we’re platform agnostic). • Partnering with analytics, engineering, paid media, and data teams to improve audience targeting, journey orchestration, and measurement.
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