Eve - Lifecycle Marketing Operations Analyst
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Requirements
• 3-5 years in marketing operations, campaign operations, or lifecycle marketing at a B2B SaaS company • 3-5 years • Hands-on expertise with marketing automation platforms (Marketo, HubSpot, Pardot, or similar) and CRM systems (Salesforce strongly preferred) • Hands-on expertise • Strong technical execution skills—you can build complex workflows, segmentation logic, and automation rules without hand-holding • Data fluency—you're comfortable working in spreadsheets, building reports, analyzing conversion funnels, and deriving insights from data • Data fluency • Process-oriented mindset—you naturally think in systems, workflows, and repeatable frameworks • Process-oriented mindset • Cross-functional collaboration—you can partner effectively with demand gen, sales ops, RevOps, and sales teams • Cross-functional collaboration • Analytical problem-solver—you identify bottlenecks, diagnose root causes, and propose data-backed solutions • Analytical problem-solver • Detail-oriented with quality focus—you catch errors, maintain clean data, and take pride in operational excellence • Detail-oriented with quality focus • Experience with lead routing tools (Chili Piper, LeanData, or similar) • Familiarity with enrichment and intent data platforms (6sense, ZoomInfo, Clearbit) • Background in demand generation or growth marketing • SQL or basic scripting knowledge for data analysis • Experience building attribution models or multi-touch reporting • Exposure to revenue operations or sales operations teams
Responsibilities
• Lead Lifecycle Management • Own enrichment and scoring model maintenance and optimization across the full funnel • Build and refine lifecycle stage progression rules and automation workflows • Create lifecycle reporting dashboards and funnel analytics that surface bottlenecks and conversion opportunities • Monitor lifecycle health metrics and proactively identify issues before they impact pipeline • Campaign Operations & Channel Optimization • Execute always-on program technical builds including in-product nurtures, email campaigns, retargeting flows, and outbound sequences • Manage campaign taxonomy, naming conventions, and data dictionary to ensure consistency and reporting accuracy • Optimize channel performance through A/B testing strategy, execution, and analysis • Maintain data hygiene strategy and processes to keep CRM and MAP clean and reliable • Conversion Rate Optimization • Define and monitor lead lifecycle SLAs between marketing and sales • Track sales follow-up compliance and create accountability mechanisms • Analyze conversion rates by stage, channel, and segment to identify drop-off points • Lead initiatives to improve lead-to-MQL conversion rates • Partner with Revenue Operations on MQL-to-SQL conversion optimization • Build feedback loops from marketing to sales based on conversion data and insights • Reporting & Attribution • Refine and validate attribution models to ensure accurate pipeline source tracking • Build and maintain channel-specific ROI analysis and pipeline influence reporting • Create dashboards that connect marketing activity to revenue outcomes • Translate complex data into clear narratives for marketing, sales, and leadership • Process & Routing Optimization • Ensure lead routing consistency using DACI model implementation • Optimize Chili Piper configuration for meeting routing and conversion • Document processes and train cross-functional teams on workflows • Design and refine cross-functional workflows between marketing and sales • Establish SLA governance and escalation procedures • We're Looking For
Benefits
• 💰 Competitive Salary & Equity💹 401(k) Program with Employer Matching⚕️ Health, Dental, Vision and Life Insurance🩼 Short Term and Long Term Disability🚗 Commuter Benefits*🧑💻 Autonomous Work Environment🖥️ Workplace Setup Reimbursement🏠 Telecomm Stipend🏝 Flexible Time Off (FTO) + Holidays🚀 Quarterly Team Gatherings🥪 In office Perks*
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