Datacor - Campaign Manager, Enterprise Demand Generation
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Requirements
• 5+ years in demand generation, digital marketing, or campaign management. • Specific Experience supporting enterprise or upper mid-market B2B sales motions, including long sales cycles, multiple stakeholders, and high-consideration purchases. • Proven track record of executing multi-channel campaigns that generate pipeline and contribute to revenue growth. • Results-driven with a growth mindset and a strong focus on continuous learning and improvement. • Curiosity and willingness to experiment with new tools and approaches to improve campaign performance. • Highly organized with exceptional attention to detail and the ability to manage multiple projects. • Strong analytical skills, with the ability to interpret data, measure success, and make recommendations for optimization. • Excellent written and verbal communication skills with a focus on storytelling and translating complex topics into clear, compelling messages. • Ability to tailor campaign experiences for diverse enterprise personas, including technical users, economic buyers, and executive stakeholders. • General understanding of marketing automation and CRM tools, such as Marketo, HubSpot, Pardot, and Salesforce. • Experience with Google Analytics, digital advertising platforms, and social media management tools. • Familiarity with leveraging AI-powered marketing and sales tools to improve efficiency and effectiveness across the GTM motion (e.g. Clay, Qualified, ChatGPT). Technical or engineering experience is not required. • EOE Statement
Responsibilities
• Campaign Planning & Execution: • Develop, launch, and manage integrated demand generation campaigns across email, digital ads, social media, webinars, content syndication, and events across key roles within the same account, including 1:few and 1:many ABM programs. • Collaborate with product marketing to ensure campaigns align with branding, messaging, and customer needs. • Partner with Sales on account selection, prioritization, and coverage. • Leverage AI-enabled tools to support campaign development, audience targeting, personalization, and content activation across channels. • Lead Management & Nurturing: • Partner with Sales to refine lead handoff processes and nurture programs, ensuring smooth transitions from marketing to sales-qualified leads. • Build automated nurture streams, utilizing segmentation to create personalized customer journeys. • Utilize automation and AI-assisted tools to enhance segmentation and personalization within marketing programs. • Performance Analysis: • Measure campaign success using enterprise-relevant metrics such as account engagement, meeting creation, pipeline influence, and progression through key deal stages. • Cross-Functional Collaboration: • Work closely with product marketing to develop and promote high-quality, relevant content that drives engagement. • Align campaign strategy with sales and business development initiatives to ensure consistent messaging and successful pipeline growth.
Benefits
• None stated explicitly within the job posting text provided.
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