Rula - Sr. Product Marketing Manager

• 3+ years of experience in product marketing domain space, including within marketplaces, employer benefits landscape, healthcare industry, and/or in a B2B2C context • Demonstrated ability to create audience-specific messaging frameworks and positioning for complex, multi-stakeholder buyers • Comfort working across multiple B2B audiences, with dedicated expertise building and maintaining a B2B sales toolkit (pitch decks, one-pagers, battlecards, case studies) from low baseline • Quantifiable track record of partnering closely with Sales teams to gather field insights and translate them into deal-winning assets and messaging • Experience utilizing a user-centric mindset conducting primary research to develop buyer personas and ICPs • Proven AI fluency — actively leveraging AI tools to accelerate drafting, research synthesis, and asset creation • Previous experience working directly in mental healthcare industry • Strong executive communication and presentation skills; with comfort presenting strategy and recommendations to senior leadership • 1+ years experience at a high-growth start-up • We're serious about your well-being! As part of our team, full-time employees receive: • 100% remote work environment: Working hours to support a healthy work-life balance, ensuring you can meet both professional and personal commitments (must be based in United States, currently not hiring in Hawaii) • Attractive pay and benefits: Full transparency of pay ranges regardless of where you live in the United States • Comprehensive health benefits: Medical, dental, vision, life, disability, and FSA/HSA • 401(k) plan access: Start saving for your future • Generous time-off policies: Including 2 company-wide shutdown weeks each year for self-care (for most employees) • Paid parental leave: Available for all parents, including birthing, non-birthing, adopting, and fostering • Employee Assistance Program (EAP): Support for your mental and physical health • New hire home office stipend: Set up your workspace for success • Quarterly department stipend: Fun team-building activities or in-person gatherings • Wellness events and lunch & learns: Explore a variety of engaging topics • We believe that diversity, equity, and inclusion are fundamental to our mission of making mental healthcare work for everyone.  We are dedicated to having a culture of inclusion that will support our employees in feeling safe, seen, heard, and valued.