Smartsheet - Marketing Automation Specialist - Hybrid
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Requirements
• 3–5 years of experience in marketing operations or marketing automation in a B2B SaaS environment • Deep, hands-on Marketo expertise that includes: program building, smart lists, lead scoring, tokens, API integrations, and reporting; Marketo Certified Expert (MCE) strongly preferred • Solid working knowledge of Salesforce CRM, including campaign management, lead management, and reporting • Experience with Zoom Events or a comparable virtual event platform • Familiarity with Salesloft or a comparable sales engagement tool • Strong understanding of B2B lead lifecycle, funnel management, and demand generation principles • Sharp attention to detail and a genuine commitment to clean, reliable data and email sends • Strong communication and collaboration skills across marketing, sales, and operations teams • Experience with BI or reporting tools such as Tableau • Familiarity with UTM tracking, attribution modeling, or revenue operations frameworks • Get to Know Us: • Get to Know Us: • At Smartsheet, your ideas are heard, your potential is supported, and your contributions have real impact. You’ll have the freedom to explore, push boundaries, and grow beyond your role. We welcome diverse perspectives and nontraditional paths—because we know that impact comes from individuals who care deeply and challenge thoughtfully. When you’re doing work that stretches you, excites you, and connects you to something bigger, that’s magic at work. Let’s build what’s next, together.
Responsibilities
• Marketing Campaign Operations (Marketo) • Own the day-to-day administration and production within our Marketo instance, serving as the internal subject matter expert • Design, build, and optimize automated nurture programs, batch email campaigns, smart campaigns, and segmentation logic • Manage all campaign operations including email builds, landing pages, forms, tokens, and A/B testing • Ensure database hygiene, deliverability best practices, and compliance with data privacy regulations (GDPR, CAN-SPAM) • Maintain performance reports and dashboards in partnership with BI to track program effectiveness. • Webinar Production + Management (Zoom Events) • Support technical setup and execution of webinars and virtual events in Zoom Events, including registration, integrations, and post-event automation • Ensure attendee and engagement data flows accurately into Marketo and Salesforce for follow-up nurture and attribution tracking • Analyze event performance and contribute to optimization of the virtual event program • Cross-Functional Collaboration • Act as the go-to resource for campaign managers, demand gen, and SDRs on Marketo best practices and marketing technology questions • Document processes, workflows, and system configurations to ensure continuity and scalability • Evaluate and recommend improvements to the marketing tech stack as business needs evolve • Strong Project and Stakeholder Management • Manage prioritization and input from business owners across the organization. • Maintain SLAs and processes to ensure we produce high quality, timely work for our stakeholders within our Smartsheet program management environment.
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