Caseware - Manager, Marketing Operations, Campaigns & Emails

• Database Management, Enrichment, and Engagement • Work with other operations teams to manage system workflows, address errors, and introduce new processes to improve operational efficiency for marketing data • Manage lead import processes and workflow management to ensure efficient distribution to commercial teams • Reporting and Analytics • Create reports to measure funnel KPIs aligned with the Marketing Operations charter, including but not limited to database growth and health, campaign KPIs, email performance, and marketing revenue targets • Provide campaign templates and dashboards that enable regional teams to meet reporting requirements • Create and manage dashboards and templates to deliver marketing performance insights to the global marketing team and external stakeholders • Marketing Technology Management • Document and develop training materials, processes, updates, and best practices to enable team adoption and maximize tool usage • Workflows, Processes, and Optimization • Leverage workflows and segmentation to drive efficient, targeted, and personalized campaigns and marketing programs • Email Marketing and Campaign Calendar • Build and manage global email nurture programs; execute emails to support campaigns and product communications • Own and manage the end-to-end campaign calendar, ensuring all deliverables and milestones are clearly defined, tracked, and met • Drive weekly planning and execution cadence, keeping the team aligned on upcoming priorities and weekly deliverables • Maintain accountability across cross-functional teams to ensure deadlines, dependencies, and commitments are met • Proactively identify risks, bottlenecks, and schedule conflicts, and recommend adjustments to keep campaigns on track • Manage and optimize work tracking in Monday.com, including boards, timelines, dependencies, and status reporting • Provide clear visibility into campaign progress, timelines, and execution status for stakeholders • Bachelor’s degree in business, marketing, or data science • 5+ years of experience in Marketing Operations, automation, performance reporting, or a related field • A strategic mindset, with the ability to scale processes, workflows, and business needs while maintaining standardization and a thoughtful, structured approach to supporting marketing • 5+ years of experience as a global administrator for Salesforce Marketing Cloud, managing integrations and workflows • Experience leading projects involving journey mapping, lead flow/scoring, and nurture programs • Proven experience managing integrated marketing campaign calendars, deliverables, and milestone-based execution • A strong analytical mindset, with the ability to integrate and analyze data across multiple sources • Hands-on experience with project management tools (preferably Monday.com) to manage workflows, dependencies, and reporting • Demonstrated ability to coordinate multiple workstreams and stakeholders in a fast-paced environment • Excellent organizational and communication skills, with a detail-oriented and execution-focused mindset