RevenueCat - Senior Product Marketing Manager
Upload My Resume
Drop here or click to browse · Tap to choose · PDF, DOCX, DOC, RTF, TXT
Requirements
• 5+ years of experience in Product Marketing within a B2B or B2D SaaS environment, preferably targeting developers or software companies. • Previous experience as a solo-marketer is preferred. While you’ll have the broader marketing and product marketing teams to lean on, our async, entrepreneurial culture is best suited to someone who is comfortable independently driving projects forward, making progress amid changing processes, and actively enlisting cross-functional support when needed. • Experience owning end-to-end go-to-market efforts, including tier 1 product launches. Strong project management skills to prioritize multiple initiatives and execute effectively across teams. • Strong creative instincts and direction. You’ve led the charge on web design work and aren’t afraid to sketch, prototype in Figma, or use AI tools to get to an ugly starting point. Comfortable collaborating with external creative agencies and freelancers to deliver high-quality assets. • Excellent editorial judgment: you understand audience, tone, and communication objectives, and you can elevate copy through clear direction and feedback. You will not need to write everything yourself, but you’re comfortable jumping in to draft a narrative outline or even a blog post when necessary, and you know when to pass work forward to the content team or a technical writer • Exceptional communication skills to collaborate across technical and non-technical teams, ensuring alignment and buy-in from key stakeholders. • A proven ability to translate complex technical concepts into compelling messaging that resonates with different audiences, both internally and externally. • The resourcefulness to take on unique, sometimes ambiguous projects that require initiative and problem-solving. • Have experience in the mobile app ecosystem or working with subscription-based software products. • Have worked in an early-stage tech company or led new initiatives independently in a larger organization. • Have experience working as a solo marketer or solo PMM within an organization. • Are comfortable with tools like Notion, Slack, Zoom, and Linear for remote collaboration. • What Success Looks Like • Within the first month, you’ll: • Gain hands-on experience with the RevenueCat platform, supported by our engineers and advocates. • Build a foundational understanding of the app ecosystem, particularly around monetization. • Establish relationships with key collaborators across Product, Sales, and Marketing. • Deliver your “first ship,” a project that demonstrates your insights and adds real value to the team.
Responsibilities
• Step into the role as the go-to-market owner for your specific product areas, becoming an expert on relevant features, their roadmap and related market segments. • Own the go-to-market efforts for product areas, leading cross-functional teams to ensure successful execution of awareness and adoption efforts. • Craft and distribute internal enablement materials and training related to your product areas. • Publish a new landing page, leading the concept, briefing, design and written copy process, with execution by our web agency. • Conduct customer research to deepen your understanding of our audience’s challenges and goals, and publish a customer case study. • Own and optimize the self-serve adoption funnel for your product areas, partnering with Growth and Product and leveraging lifecycle marketing to turn feature interest into activation and long-term retention. • Level up your product area’s sales motion by revamping core pitch materials, competitive positioning, and objection handling. • Partner with Product to translate customer and market insights into clear roadmap recommendations. • Contribute to a whimsical side quest that adds to our brand and community. • Be a trusted partner across Product, Sales, and Marketing, contributing strategically to RevenueCat’s growth. • Have led multiple successful product launches, including a tier 1 launch, and owned key marketing initiatives. • Represent RevenueCat at industry events and conferences • Deepen your knowledge of app development and monetization, becoming an expert in the space.
Benefits
• Salary $214K • Offers Equity • Upload your resume here to autofill key application fields. • Drop your resume here! • Parsing your resume. Autofilling key fields... • or drag and drop here • What is an example of a non-computer system you've hacked to your advantage? • What’s one piece of marketing collateral (web page, one-pager, email template, blog post, enablement slides etc) you’ve created that you’re most proud of, and why? Ideally, include a link to what you are referencing. • Explain what an SDK (Software Development Kit) is and its value in 1-2 sentences to each of the following stakeholders: a Growth Marketer, an Indie Developer, and a C-Suite Executive.
No credit card. Takes 10 seconds.