Trust Wallet - Growth Director (Web3)
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Requirements
• 5–8 years of marketing experience, with at least 3 years in a crypto, DeFi, or Web3 company (wallet, exchange, L1/L2 protocol, or DeFi platform strongly preferred) • Demonstrable track record of owning and scaling multi-channel campaigns with measurable growth impact • Prior experience in a generalist or "full-stack" marketing role — able to move across brand, growth, content, and product marketing fluidly • You are the user: genuinely degen, active on-chain, with a wallet history and ecosystem network to prove it • Dune and Nansen are daily tabs; proficient in Amplitude and mobile attribution (AppsFlyer, Adjust, or Branch) • Treats every initiative as a testable experiment; hunts for signal, quick wins, and strategic bets in the numbers • Moves between a scrappy activation and a long-horizon strategic initiative in the same day without dropping quality • Bilingual in English and Mandarin • Marketed a self-custody wallet or non-custodial product • Familiarity with Trust Wallet's ecosystem (multi-chain, Web3 Browser, Staking) • Prior work at a top-tier exchange (Binance, Coinbase, Kraken) or DeFi protocol • Experience running global marketing campaigns
Responsibilities
• Develop and own integrated marketing strategies across acquisition, retention, and brand — aligned to product launches, ecosystem milestones, and market cycles • Lead end-to-end campaign execution across Web3-native channels and performance channels • Define positioning and messaging for new product features and market segments in partnership with Product and BD • Set, track, and report on marketing KPIs — DAUs, installs, retention rates, campaign ROAS, community growth, and share of voice - all leading to company level OKRs • Own budget allocation across channels with a relentless focus on efficiency and ROI • Drive community engagement strategies across Discord, Telegram, and X — building loyal user cohorts, not just follower counts • Identify and activate KOL/influencer partnerships that are credible within the Web3 ecosystem • Collaborate with BD and ecosystem partners on co-marketing campaigns and joint growth initiatives • Work closely with Product to shape go-to-market plans for new features, chain integrations, and partner launches • Partner with internal teams to produce high-quality creative that resonates with both crypto natives and mainstream users
Benefits
• Be a part of the world’s leading blockchain ecosystem that continues to grow. • Excellent learning and career development opportunities. • Work alongside diverse, world-class talent, in an environment where learning and growth opportunities are endless. • Tackle fast-paced, challenging and unique projects. • Work in a truly global organization, with international teams and a flat organizational structure. • Work fully remotely with flexible working hours.
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