ThriveCart - Growth Marketing Manager

• AI Agent Design & Build • Design, build, and deploy AI agents that automate key marketing team functions and customer lifecycle touchpoints, including lead nurturing and churn signal detection. • Work hands-on with LLMs and workflow automation tools to reduce manual lift across the team and increase marketing throughput. • Identify repetitive or bottlenecked marketing processes and systematically replace them with intelligent, scalable automation. • Full-Funnel Experimentation • Design and execute structured tests across marketing channels, landing pages, and email sequences to optimise conversion rates from Visitor to Free to Paid. • Build and maintain a disciplined experimentation cadence, documenting hypotheses, results, and learnings so the team compounds knowledge over time. • Prioritise and scale winning experiments quickly, shutting down underperformers without hesitation. • Content-Led Acquisition • Collaborate with the content team to shift ThriveCart's marketing from feature-led to value-led, teaching customers how to build better checkout flows, increase conversions, and grow revenue. • Drive organic traffic growth including visibility across LLM search surfaces such as ChatGPT, Perplexity, and Claude as part of a modern SEO strategy. • Develop content briefs and distribution strategies that educate, build trust, and create durable acquisition flywheels. • Data-Driven Growth Insights • Analyse user behaviour data to identify where potential customers are dropping off across the funnel and implement targeted interventions to plug the leaks. • Own the growth dashboard, tracking key metrics weekly and translating data into clear, actionable recommendations for the wider team. • Lifecycle Marketing & Activation • Build and optimise automated email and in-app messaging workflows that guide free users toward the features most correlated with activation and long-term retention. • Identify the in-product behaviours that predict conversion and build sequences that drive users toward them systematically. • Continuously measure, iterate, and improve lifecycle flows based on open rates, click-through rates, and downstream conversion data. • Viral Loops & Referral Programs • Develop, launch, and iterate on referral and incentive programs that turn ThriveCart customers into active advocates who bring in their colleagues and teams. • Design referral mechanics, test incentive structures, and measure the compounding effect on acquisition cost and growth rate. • Identify natural sharing moments in the product and customer journey and build viral loops that feel organic rather than forced. • Market & Competitive Intelligence • Maintain an always-on view of competitor moves, pricing shifts, and emerging trends in the checkout and creator economy space. • Translate intelligence into positioning recommendations that keep ThriveCart clearly differentiated. • Brief the product and leadership teams regularly on market signals that should influence roadmap or go-to-market strategy.