Constant Contact - Senior Marketing Manager - Growth Lifecycle Marketing
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Requirements
• Experience: 7+ years of experience in growth or lifecycle marketing, with a focus on SaaS or subscription-based models. • AI Proficiency: Hands-on experience with AI marketing tools (e.g., Claude, Gemini, ChatGPT, or native AI features within ESPs) and a strong understanding of how Predictive Analytics informs lifecycle stages. • AI Proficiency: • AI marketing tools • Predictive Analytics • Tech Stack: Mastery of marketing automation platforms like Braze, Iterable, or Salesforce Marketing Cloud. • Braze, Iterable, or Salesforce Marketing Cloud • Analytical Mindset: High proficiency in SQL or data visualization tools (Tableau/Looker) to analyze complex datasets and customer behavior. • Analytical Mindset: • Experimentation: Proven track record of running sophisticated experimentation frameworks beyond simple A/B testing. • Experimentation: • Communication: Ability to translate complex technical workflows into clear business impact for stakeholders. • Communication: • Education: Bachelor's degree in Marketing, Business, or a related field. • Education: • The specific salary offered to a candidate may be influenced by a variety of factors including the candidate’s experience, their education and work location. In addition, some roles may be eligible for additional on target commission pay or bonus. The compensation package includes health and welfare benefits including paid leave. • Pay Transparency - All Full Time Employees • $102,800—$128,500 USD
Responsibilities
• Strategy & Execution: Lead the development and tactical execution of multi-channel lifecycle journeys (Email, SMS, In-App, and Push) to drive trial conversions and reduce churn. • Strategy & Execution: • Rapid Experimentation: Design and execute "quick-start" experiments to validate new offerings, pricing models, and features; analyze initial performance to determine viability prior to resource-heavy scaling. • Rapid Experimentation: • analyze initial performance to determine viability • AI & Automation: Implement AI-driven creative development, segmentation and predictive modeling to anticipate customer needs and automate hyper-personalized content delivery. • AI & Automation: • AI-driven creative development, segmentation • predictive modeling • Testing & Optimization: Manage a rigorous A/B and multivariate testing roadmap, utilizing AI optimization tools to enhance subject lines, send-time frequencies, and creative performance. • Testing & Optimization: • AI optimization tools • Cross-Functional Collaboration: Partner with Product and Data Science teams to integrate machine learning insights into the marketing stack, ensuring a seamless user experience. Provide system requirements to partner teams on system enablement. • Cross-Functional Collaboration: • machine learning insights • Performance Tracking: Own the reporting for key lifecycle KPIs (LTV, CAC, Retention), using data visualization tools to provide actionable insights to leadership. • Performance Tracking: • Content Innovation: Leverage Generative AI and Prompt Engineering to scale content production and experiment with dynamic messaging across different customer cohorts. • Content Innovation: • Generative AI • Prompt Engineering
Benefits
• We celebrate one another’s differences. We are proud of our culture of diversity and inclusion, and we're always working hard to strengthen and improve this culture. We have programs in place that bring us together on important issues and provide educational opportunities for all employees. • You’ll have opportunities to grow your career. We encourage and support our team members to learn different aspects of the business, take on stretch assignments, seek coaching opportunities and professional development opportunities. • A generous paid time off policy and a competitive benefits package that supports the health and well-being of you and your family • At Constant Contact, we’re all about work flexibility and are proud to serve our customers as a hybrid workforce. Our hybrid work model combines the convenience of remote work with access to our great office locations to collaborate in-person, participate in live trainings, and socialize with colleagues. • Application Deadline: 30 days. We may fill this job opening prior to the deadline if a candidate is selected by us. • Vision6 Pty Limited is an affiliate of Constant Contact, Inc. and a part of the Constant Contact group of brands.
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