legora - Marketing Manager - Campaigns
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Requirements
• 4-6 years of experience in B2B marketing, preferably in SaaS or technology sectors, or in a creative marketing role in an agency environment. • Strong creative instincts paired with a bias for action and ability to execute with speed and precision. • Ability to wear multiple hats as needed in a dynamic, rapidly evolving organisation. • Hands-on experience supporting events, sponsorships, or regional campaigns. • Strong organisational skills and attention to detail; able to manage multiple projects simultaneously. • Excellent written and verbal communication skills. • Comfortable collaborating across functions and regions in a fast-paced environment. • Experience with GTM tools like Salesforce, Clay, and HubSpot a plus.
Responsibilities
• Build and grow Legora’s brand presence in the UK, ensuring Legora shows up wherever our customers are with consistent positioning and messaging across all regional marketing activities. • Build, manage and execute a pipeline of customer stories which translate Legora’s impact into compelling proof points, driving advocacy and loyalty. • Develop regional marketing strategy and campaign plans, defining objectives, target audiences, messaging themes, and channel mix to drive awareness, engagement, and pipeline contribution. • Lead the conception and execution of integrated marketing campaigns, coordinating across an array of digital, social, and content to deliver cohesive go-to-market initiatives. • Partner with the UK&I Growth team to align marketing initiatives with pipeline goals, account strategies, and customer acquisition priorities. • Develop content amplification strategies that extend the reach of Legora’s thought leadership, product stories, and customer narratives. • Track performance of all regional marketing activities, analyzing results, reporting ROI, and using insights to refine and optimize future programs. • Generate creative concepts that elevate brand experience, enhancing engagement, differentiation, and the overall impact of Legora’s presence at every touchpoint.
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