valerie-group - Global Creative Director

• The greatest creative directors working in DTC share a specific combination of capabilities this role must embody. • Culture-first thinking. The best DTC creative participates in culture, it does not interrupt it. • Psychological literacy. They know which emotional levers to pull for each audience and can articulate exactly why a piece of creative will or will not land. • Data as a creative signal. They can look at a performance report and extract a creative hypothesis, not just a summary. • A genuine point of view. Defensible, specific, held under pressure. • They make the team better. Obsessive with references, specific with feedback, relentless about creative ambition. • Full funnel fluency. From a 3-second scroll stop to a 90-day retention email. • Collaboration leadership, to inspire and empower others without any ego. • Commercial smarts, to understand valuation and customer profit play a critical role in scale, not simply creative beauty. • Ideal Behaviour, Qualifications & Skills • Opinionated, kind and decisive. Has a point of view and states it clearly. • Commercially grounded. Holds creative excellence and founder realities in the same hand. • Obsessively curious. Always consuming references and bringing that intelligence into the work. • Elevates the team. Gives feedback that makes people better, not just feedback that corrects. • Brand-protective. Pushes back on work that is efficient but forgettable. • 7+ years in creative strategy or creative direction, with significant DTC or performance brand experience • Proven track record of creative work tied to measurable commercial outcomes • Deep knowledge of paid social creative, UGC strategy, email creative, and brand identity • Experience briefing and directing creative teams, freelancers, and UGC creators • Comfortable working with performance data to inform and validate creative direction • Multi-brand or agency portfolio experience strongly preferred • Exceptional written and verbal communication • Key Performance Indicators • Founder Relation management • Creative Win Rate: percentage of creative hypotheses that outperform existing control • Growth Forecast: Underachieving • Growth Forecast: Overachieving • Business Outcome: collaboration with portfolio lead to maximise on experiments • Team Creative Aptitude: measurable improvement in team creative quality over time • Brand Creative Health: POD Leader and founder satisfaction with creative direction • Ensuring the implementation of Brand Learning: uptake of frameworks and playbooks across the portfolio • Urgent important print management • Anticipating ahead for obstacles • Company values